Growth Architect (B2C, One‑Person Engine), Amsterdam

Firsty; Amsterdam; On-site; EUR 120,000 - 160,000; Full time

Job summary

Firsty, based in Amsterdam, seeks a seasoned Head of Growth to own the entire B2C user acquisition engine from the office in Amsterdam. You will design growth loops, set up campaigns, analyze data, and optimize the funnel with full autonomy.

You will run paid social across Meta, TikTok, Google and in-app channels, manage funnel analytics and attribution, and work closely with product and engineering to ship growth features that drive retention and revenue growth.

Qualifications

• 10+ years of senior growth/marketing experience in consumer tech.
• Proven track record in driving user growth and acquisition at scale.
• Deep knowledge of mobile app growth, global retail user base, and lifecycle economics.
• Startup/DNA with ability to operate with limited resources and high autonomy.
• Fluency in English and strong communication skills.

Responsibilities

• Own end-to-end global B2C user acquisition strategy across paid, organic, and viral channels.
• Hands-on execution: launch and optimize campaigns on Meta, TikTok, Google, and in-app channels.
• Manage funnel analytics and mobile attribution (AppsFlyer or equivalent) to improve CAC, ROAS, CPI and LTV.
• Design and run rapid experiments from landing pages to referral programs and viral incentives.
• Collaborate with product and engineering to ship growth features and maximize retention.

Skills

Growth marketing

Performance marketing

User acquisition

Autonomy

Tools

AppsFlyer

Mobile attribution tools

Job description

Firsty, based in Amsterdam, seeks a seasoned Head of Growth to own the entire B2C user acquisition engine from the office in Amsterdam. You will design growth loops, set up campaigns, analyze data, and optimize the funnel with full autonomy.

You will run paid social across Meta, TikTok, Google and in-app channels, manage funnel analytics and attribution, and work closely with product and engineering to ship growth features that drive retention and revenue growth.