Growth Marketer

CMO Owls, Inc.; Amsterdam; Hybrid; EUR 50,000 - 75,000; Full time

Job summary

CMO Owls is seeking a growth marketer to own the full growth funnel for our Amsterdam-based operation, with remote options in the Netherlands. This is a hands-on builder-and-operator role focused on acquiring customers, not just running campaigns.

You will identify repeatable channels, drive metrics like CAC and conversion rates, and run experiments across paid, organic and lifecycle channels using HubSpot and analytics tools.

Qualifications

• 2-4 years of hands-on growth marketing experience.
• Real experience running and owning acquisition channels end to end.
• Comfortable moving fast on incomplete data and iterating from real results.
• A builder mentality — you would rather ship an imperfect test than wait for a perfect plan.

Responsibilities

• Identify and validate one or two repeatable acquisition channels within your first 60 days.
• Own the full funnel: awareness through signup through activated customer.
• Define and drive the growth scorecard — CAC, conversion rates, channel ROI.
• Run real growth experiments across paid, organic, and lifecycle channels.
• Build directly in our marketing stack (HubSpot, analytics, ad platforms).

Skills

Growth marketing

Acquisition channels

Analytics

Experimentation

Tools

HubSpot

Analytics platforms

Ad platforms

Job description

Marketing Amsterdam or Remote, Netherlands Full-time Mid

Own client acquisition end to end for CMO Owls — build repeatable, scalable acquisition systems, not just run campaigns.

About this role

This is a builder-and-operator role, not a manager role. You will own the full growth funnel for CMO Owls: identifying and validating real acquisition channels, owning the metrics that matter, and building systems that keep working after you've moved on to the next channel.

What you will do

• Identify and validate one or two repeatable acquisition channels within your first 60 days
• Own the full funnel: awareness through signup through activated customer
• Define and drive the growth scorecard — CAC, conversion rates, channel ROI
• Run real growth experiments across paid, organic, and lifecycle channels
• Build directly in our marketing stack (HubSpot, analytics, ad platforms) rather than hand work off

What we are looking for

• 2-4 years of hands-on growth marketing experience, ideally at a Seed-to-Series B startup
• Real experience running and owning acquisition channels end to end, not just reading playbooks
• Comfortable moving fast on incomplete data and iterating from real results
• A builder mentality — you would rather ship an imperfect test than wait for a perfect plan

Nice to have

• Experience marketing a B2B SaaS or AI product specifically
• Hands-on experience with HubSpot or a comparable marketing automation platform