Growth Marketing Lead: Brand & Demand Engine (Equity)

HousApp; Amsterdam; Hybrid; EUR 42,000 - 68,000; Full time

Benefits offered by this job

Equity

Job summary

HousApp in Amsterdam is looking for its first dedicated marketer to own brand, content, social, and events, reporting to the CMO. You will build the demand engine end to end: acquiring new customers, growing existing ones, and reactivating dormant ones.

You’ll shape how agents discover us and why they buy, influence the market’s perception of the brand, and work across growth, brand and product launches while earning equity.

Qualifications

• 1–3 years of marketing experience, preferably in tech or startups
• Hands-on experience with brand building and content creation
• Willingness to work from Amsterdam office and use AI tools daily

Responsibilities

• Own brand, content, social, and events for HousApp.
• Develop and run demand engine to acquire, grow, and reactivate customers.
• Collaborate with CMO to shape market approach and product launches

Skills

Brand building

Content marketing

Growth marketing

AI tools

Job description

HousApp in Amsterdam is looking for its first dedicated marketer to own brand, content, social, and events, reporting to the CMO. You will build the demand engine end to end: acquiring new customers, growing existing ones, and reactivating dormant ones.

You’ll shape how agents discover us and why they buy, influence the market’s perception of the brand, and work across growth, brand and product launches while earning equity.