Head of Growth Amsterdam

Firsty; Amsterdam; On-site; EUR 120,000 - 160,000; Full time

Job summary

Firsty, based in Amsterdam, seeks a seasoned Head of Growth to own the entire B2C user acquisition engine from the office in Amsterdam. You will design growth loops, set up campaigns, analyze data, and optimize the funnel with full autonomy.

You will run paid social across Meta, TikTok, Google and in-app channels, manage funnel analytics and attribution, and work closely with product and engineering to ship growth features that drive retention and revenue growth.

Qualifications

• 10+ years of senior growth/marketing experience in consumer tech.
• Proven track record in driving user growth and acquisition at scale.
• Deep knowledge of mobile app growth, global retail user base, and lifecycle economics.
• Startup/DNA with ability to operate with limited resources and high autonomy.
• Fluency in English and strong communication skills.

Responsibilities

• Own end-to-end global B2C user acquisition strategy across paid, organic, and viral channels.
• Hands-on execution: launch and optimize campaigns on Meta, TikTok, Google, and in-app channels.
• Manage funnel analytics and mobile attribution (AppsFlyer or equivalent) to improve CAC, ROAS, CPI and LTV.
• Design and run rapid experiments from landing pages to referral programs and viral incentives.
• Collaborate with product and engineering to ship growth features and maximize retention.

Skills

Growth marketing

Performance marketing

User acquisition

Autonomy

Tools

AppsFlyer

Mobile attribution tools

Job description

About Firsty
Firsty is reshaping the international roaming industry with the ambition of becoming the first telecom provider that consumers genuinely love. Founded by two Adyen alumni with a passion for building innovative, user-centric products, we are supported by investors who bring significant expertise and industry connections.

Role Overview

We are not looking for a manager who sits in meetings and delegates tasks. We are looking for a seasoned, autonomous Head of Growth who will single handedly own our entire B2C user acquisition engine from our office in Amsterdam.

You will have total freedom and a blank canvas, but very limited initial resources. This means you are the strategist and the executioner. You will design the growth loops, set up the campaigns, analyze the data, and build the funnel yourself. This is a full time, pure B2C role based on site. If your experience is primarily B2B or corporate heavy, this is not the right fit for you.

Key Responsibilities

You take end to end ownership of our global B2C user acquisition strategy across paid, organic, and viral channels.

Since you will not lead a team, you focus 100% on hands on execution. You personally launch and optimize performance marketing campaigns on Meta, TikTok, Google, and in app to drive efficient app installs.

You own the funnel analytics and mobile attribution via AppsFlyer or an equivalent tool to identify bottlenecks and optimize for CAC, ROAS, CPI, and LTV.

You design and execute fast paced experiments, ranging from landing pages and onboarding flows to referral programs and viral incentives.

Finally, you work directly with product and engineering to ship growth features and maximize retention.

Requirements

We require at least 10+ years of senior experience with a proven track record in growth, performance marketing, or user acquisition.

You possess true startup or scale up DNA and have thrived in fast paced consumer tech environments. Pure corporate experience will not work here, as you need to know how to build from scratch with limited resources.

Your expertise is 100% B2C, meaning you have deep knowledge of mobile app growth, consumer psychology, and scaling a global retail user base.

You possess extreme autonomy and are comfortable being a one person army. You don't need a playbook, you write it.

On a technical level, you have a strong command of paid social, mobile attribution tools, and data analytics. You test, measure, and iterate ruthlessly.

This is an on site position, so you must be based in or within commuting distance to Amsterdam. Fluency in English is required.

What We Offer

We offer high autonomy with unlimited freedom to experiment, execute, and make a massive global impact.

You will receive a competitive base salary aligned with your experience, combined with a performance reward that is directly bound to revenue growth.

You will be working alongside the core team from our central office in Amsterdam. This is your chance to disrupt a multi billion dollar industry alongside an ambitious, fast moving team.