Growth Lead, Content & Meta — Equity + Creative Growth

Minimal AI Inc.; Amsterdam; Hybrid; EUR 40,000 - 80,000; Full time

Benefits offered by this job

Equity

Competitive salary

Job summary

Minimal AI Inc. in Amsterdam is hiring a Growth Lead (Content & Meta) to own the weekly creative pipeline, manage the agency, and drive both organic Instagram and paid Meta campaigns.

You’ll capture customer stories, product demos and founder content, turning insights into compelling ad creatives that scale our e-commerce AI platform. You’ll collaborate directly with the founders, film and edit shorts, and ensure a steady stream of demos and testimonials.

Qualifications

• Experience creating content for brands or startups.
• Strong on-camera presence and story-driven content creation.
• Fluent in English; other languages are a plus.

Responsibilities

• Maintain weekly creative pipeline from brief to live ads.
• Manage agency relationships and ensure script alignment with customers.
• Run Instagram and organic posts as well as paid Meta campaigns.
• Gather customer stories, product demos and founder content.
• Keep CRM leads up to date and plan shoots.

Skills

Content creation

Meta ads

Video editing

Agency management

CRM / lead management

Customer storytelling

On-camera presence

English fluency

Communication

Tools

CapCut

Premiere Pro

Job description

Minimal AI Inc. in Amsterdam is hiring a Growth Lead (Content & Meta) to own the weekly creative pipeline, manage the agency, and drive both organic Instagram and paid Meta campaigns.

You’ll capture customer stories, product demos and founder content, turning insights into compelling ad creatives that scale our e-commerce AI platform. You’ll collaborate directly with the founders, film and edit shorts, and ensure a steady stream of demos and testimonials.