Lifecycle & Product Marketer - Growth & Activation

YoungOnes; Breda; Sur place; EUR 56 000 - 76 000; Plein temps

Avantages offerts par ce poste

Salary €5,000–€6,800 (gross) monthly

Vacation days

Pension plan

Travel allowance

Mental well‑being program

Fitness budget

Free lunch daily

Snacks & drinks

Biweekly team events

Résumé du poste

YoungOnes is seeking a Lifecycle & Product Marketeer to design and optimise end-to-end lifecycle strategies that boost engagement, activation, and retention on both sides of our marketplace (freelancers and clients). You will own automated CRM programs, drive feature adoption, and collaborate across Product, Sales and Marketing to improve conversions from signup to long-term loyalty.

The role requires 5+ years in lifecycle/growth marketing, strong MarTech skills (Braze, HubSpot, Amplitude,

Qualifications

• Bachelor or Master level in Marketing, Communication, Business, or related field.

Responsabilités

• Develop, manage and optimise lifecycle marketing campaigns across email, push notifications and in-app messaging using Braze and HubSpot.
• Own onboarding, activation, and retention journeys for both B2C and B2B.
• Analyse user behaviour and CRM data to identify drop-offs and optimisation points across the customer lifecycle.
• Translate insights into product and marketing initiatives that improve feature adoption and user experience.
• Support the launch and adoption of new product features in collaboration with Product, BI, and Marketing teams.
• Align with the Sales journey in HubSpot to ensure a seamless handoff from lead to lifecycle post-registration.
• Drive quality responses for high-volume gig postings with commercial teams.
• Set up, test, and optimise automated workflows and lifecycle programs.

Connaissances

Lifecycle marketing

Marketing automation

Growth marketing

Email marketing

Campaign design

Analytics

Cross-functional collaboration

Formation

Bachelor or Master in Marketing/Business

Outils

Braze

HubSpot

Amplitude

Rudderstack

Description du poste

YoungOnes is seeking a Lifecycle & Product Marketeer to design and optimise end-to-end lifecycle strategies that boost engagement, activation, and retention on both sides of our marketplace (freelancers and clients). You will own automated CRM programs, drive feature adoption, and collaborate across Product, Sales and Marketing to improve conversions from signup to long-term loyalty.

The role requires 5+ years in lifecycle/growth marketing, strong MarTech skills (Braze, HubSpot, Amplitude,