Global Demand Gen Leader | Enterprise Revenue Marketing

Backbase; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Job summary

Backbase is seeking a VP of Demand Generation to architect capital-efficient enterprise marketing strategies supporting a 12-to-18-month sales cycle. You will lead global campaigns and a cross-functional team, reporting to the Chief Marketing Officer, to turn executive attention into consistent pipeline.

The role requires 10+ years in enterprise demand generation and a proven track record marketing to Global 2000, especially in fintech. Travel up to 20% is expected as part of global execution.

Qualifications

• 10+ years in enterprise demand generation leadership, preferably in fintech.
• Proven track record marketing high-ACV software to Global 2000 buyers.
• Expert funnel engineer who designs connected, multi-stage GTM flywheels.
• 3+ years leading localized campaigns across international markets.
• Strong collaboration and influencing skills in a multinational org.
• Excellent project management with large budgets and end-to-end campaigns.
• Able to travel up to 20% of the time.

Responsibilities

• Develop and refine a unified demand generation strategy targeting enterprise buyers.
• Drive an efficient operating model aligning cross-functional partners and speed to market.
• Hire, lead, and mentor a multidisciplinary team and external partners.
• Lead global, integrated demand generation campaigns and localization efforts.
• Manage a seven-figure demand generation budget for maximum ROI.
• Build dashboards and forecasting models tracking funnel health and velocity.

Skills

Enterprise leadership

B2B fintech

Funnel engineering

Cross-functional collaboration

Budget management

Campaign planning

Communication

Travel up to 20%

Job description

Backbase is seeking a VP of Demand Generation to architect capital-efficient enterprise marketing strategies supporting a 12-to-18-month sales cycle. You will lead global campaigns and a cross-functional team, reporting to the Chief Marketing Officer, to turn executive attention into consistent pipeline.

The role requires 10+ years in enterprise demand generation and a proven track record marketing to Global 2000, especially in fintech. Travel up to 20% is expected as part of global execution.