Marketing Strategy & Transformation Architect

Backbase; Amsterdam; On-site; EUR 180,000 - 240,000; Full time

Job summary

Backbase is seeking a strategic, commercially minded leader to serve as the right-hand of the CMO and shape the marketing agenda. You will translate growth ambitions into clear priorities, investments, and measurable outcomes while collaborating with Sales, Product, Finance, and Revenue Operations.

You will drive planning, resource allocation, and cross-functional alignment to accelerate revenue growth, market leadership, and customer expansion through transformed marketing practices including

Qualifications

• Relevant experience: Typically 12–15+ years of experience (or 10+ years with a Master’s/MBA) across strategy consulting, B2B SaaS corporate development, or GTM leadership.
• Strategic and commercial judgment: Ability to structure ambiguous problems, evaluate opportunities, challenge assumptions, and recommend practical choices.
• Execution leadership: Demonstrated ability to turn strategy into results, establish accountability, resolve dependencies, and sustain progress through competing priorities.
• Analytical strength: Comfortable interpreting financial and commercial performance, assessing investment cases, and distinguishing meaningful signals from reporting noise.
• Executive influence: Credibility to challenge senior leaders constructively, resolve disagreement, and build alignment without relying on formal authority.
• Marketing and go-to-market understanding: Working knowledge of enterprise buying journeys, positioning, demand generation, account-based marketing, field marketing, and customer expansion.
• Transformation mindset: Practical understanding of how AI, technology, and organizational change can improve marketing performance. Experience driving adoption and measurable improvements.
• Communication: Exceptional ability to synthesize complex information into clear recommendations, concise writing, and executive presentations.

Responsibilities

• Shape the marketing strategy and investment priorities.
• Own the execution of the CMO’s strategic agenda.
• Turn business performance into decisions.
• Lead planning and resource allocation.
• Strengthen alignment across the go-to-market organization.
• Drive marketing transformation.
• Increase leadership effectiveness and accountability.
• Support executive decision-making and communication.

Job description

Backbase is seeking a strategic, commercially minded leader to serve as the right-hand of the CMO and shape the marketing agenda. You will translate growth ambitions into clear priorities, investments, and measurable outcomes while collaborating with Sales, Product, Finance, and Revenue Operations.

You will drive planning, resource allocation, and cross-functional alignment to accelerate revenue growth, market leadership, and customer expansion through transformed marketing practices including