Vice President, Demand Generation (ALT: Revenue Marketing)

Backbase; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Job summary

Backbase is seeking a VP of Demand Generation to architect capital-efficient enterprise marketing strategies supporting a 12-to-18-month sales cycle. You will lead global campaigns and a cross-functional team, reporting to the Chief Marketing Officer, to turn executive attention into consistent pipeline.

The role requires 10+ years in enterprise demand generation and a proven track record marketing to Global 2000, especially in fintech. Travel up to 20% is expected as part of global execution.

Qualifications

• 10+ years in enterprise demand generation leadership, preferably in fintech.
• Proven track record marketing high-ACV software to Global 2000 buyers.
• Expert funnel engineer who designs connected, multi-stage GTM flywheels.
• 3+ years leading localized campaigns across international markets.
• Strong collaboration and influencing skills in a multinational org.
• Excellent project management with large budgets and end-to-end campaigns.
• Able to travel up to 20% of the time.

Responsibilities

• Develop and refine a unified demand generation strategy targeting enterprise buyers.
• Drive an efficient operating model aligning cross-functional partners and speed to market.
• Hire, lead, and mentor a multidisciplinary team and external partners.
• Lead global, integrated demand generation campaigns and localization efforts.
• Manage a seven-figure demand generation budget for maximum ROI.
• Build dashboards and forecasting models tracking funnel health and velocity.

Skills

Enterprise leadership

B2B fintech

Funnel engineering

Cross-functional collaboration

Budget management

Campaign planning

Communication

Travel up to 20%

Job description

Vice President, Demand Generation (ALT: Revenue Marketing)

Backbase built the AI-native Banking OS, the control plane that unifies customers, employees, and AI agents across the banking frontline. Over 120 banks already run on our platform, but our next phase of growth requires a deliberate, hyper-targeted focus on winning the Global 2000.

Winning the Global 2000 requires competing against both entrenched legacy giants and heavily capitalized point-solutions. In this environment, market leadership will require that we skillfully out-smart and out-position the market, not out-spend it. This is a player-coach role for an enterprise marketer who can architect high-impact, capital-efficient strategies for a complex 12-to-18-month sales cycle while actively driving the execution of the core campaigns that turn executive attention into predictable pipeline.

This role reports directly to the Chief Marketing Officer.

RESPONSIBILITIES

Leadership:

• Develop and refine our unified demand generation strategy: who we sell to, how those buyers decide, and which motions and channels earn their attention.
• Drive a tight operational model that aligns cross-functional partners and speeds up time to market.
• Hire, lead, and mentor a multidisciplinary team, fostering a culture of accountability and continuous improvement.
• Build relationships with external partners, agencies, and vendors that help the team scale.
• Lead the execution of integrated demand generation campaigns globally.
• Build a traffic strategy across owned, earned, and paid channels that aligns with audience targeting and campaign goals.
• Prioritize and oversee campaign localization, balancing global consistency with market-specific needs.
• Manage a 7-figure demand generation budget and allocate it for maximum ROI across campaigns.

Data & outcomes:

• Define what great looks like, get the team aligned and bought in, then hold everyone toit. Pivot fast when the data calls for it. Measure real business outcomes, not vanitymetrics.
• Build workback forecasting models and clear dashboards that track funnel health andaccount-level velocity.
• Run rigorous post-mortems on closed-won pipeline data to continuously optimize digitalchannels and spend allocation.

QUALIFICATIONS

• You bring 10+ years of enterprise demand generation leadership, with prior experiencein B2B fintech.
• A proven track record marketing high-ACV software solutions to Global 2000 executivebuyers.
• You are an expert funnel engineer who can design connected, multi-stage GTM flywheels out of disconnected content and traffic sources.
• 3+ years managing localized marketing campaigns that resonate with diverse audiences in international markets.
• Strong collaboration skills, with the ability to influence and work effectively in a diverse,multinational organization to win alignment and drive execution.
• Strong project management skills, with experience running full campaign planning cyclesand managing large budgets.
• You communicate strategy, performance, and trade-offs clearly, to any level of theorganization.
• Ability to travel up to 20%