Demand Generation Manager

Jobgether; Nederland; Remote; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Flexible work-from-home

Home-office setup budget ($500)

Learning and development budget ($1,?)

International team

Job summary

Jobgether is seeking a Demand Generation Manager to lead the B2B growth engine from a remote-first setting. You will manage paid channels, CRM, marketing automation, and lifecycle programs to turn signals into qualified opportunities. The role partners with Sales, Product Marketing, Events & Community to scale demand and measure impact.

You will optimize campaigns, build automated workflows, and develop data-driven insights to drive pipeline and revenue in a fast-paced international environment.

Qualifications

• 2+ years in demand generation or B2B growth marketing.
• Experience with HubSpot and marketing automation.
• Proficient in LinkedIn Ads and Google Ads.
• Strong English communication and report writing.

Responsibilities

• Plan and execute targeted B2B acquisition campaigns across paid channels to generate qualified leads.
• Own the MQL process including capture, scoring, routing, and nurturing with Sales.
• Develop and optimize email campaigns, newsletters, and lifecycle communications.

Skills

HubSpot

CRM

Marketing automation

Email campaigns

Analytics

Tools

LinkedIn Ads

Google Ads

ABM platforms

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation Manager based in Netherlands.

Join a growing international marketing team and take ownership of the demand-generation engine driving measurable B2B growth.
You will combine paid acquisition, CRM management, marketing automation, and lifecycle marketing to turn campaigns and customer signals into qualified business opportunities.
Working closely with Sales, Product Marketing, and Events & Community, you will build scalable processes that improve lead quality and conversion.
You will manage the operational foundations of the marketing funnel, from audience segmentation and lead nurturing to reporting and attribution.
Through continuous experimentation and data-driven optimization, you will identify the most effective channels, messages, and customer journeys.
You will collaborate with an international team of experts across marketing, product, engineering, and commercial functions.
This is an opportunity to make a direct impact on growth while developing your expertise in the evolving AdTech and programmatic advertising landscape.

Accountabilities

• Plan and execute targeted B2B acquisition campaigns across relevant paid channels, testing audiences, messaging, and conversion paths to generate qualified leads.
• Own the marketing-qualified lead (MQL) process, including lead capture, segmentation, scoring, routing, and nurturing in close collaboration with Sales.
• Develop and optimize email campaigns, newsletters, and lifecycle communications to deliver relevant messages to the right audiences at the right time.
• Manage and continuously improve HubSpot or comparable marketing automation tools, forms, campaign tracking, and supporting MarTech integrations.
• Build automated workflows that streamline marketing operations, reduce manual tasks, and improve campaign execution.
• Create reporting dashboards to monitor funnel performance, campaign effectiveness, lead quality, and lifecycle engagement.
• Translate marketing data and performance insights into actionable recommendations and optimization strategies.
• Collaborate with Marketing and Sales leadership on account-based marketing (ABM), target-account activation, and lead follow-up processes.
• Design and run experiments across landing pages, conversion journeys, paid channels, and, where relevant, SEO and answer engine optimization (AEO).
• Maintain accurate CRM data, audience lists, and attribution processes while proactively identifying and resolving workflow or integration issues.
• Partner with Product Marketing and Events & Community teams to support product launches, content initiatives, events, and partner campaigns through coordinated demand-generation and nurturing programs.

Requirements

• At least 2 years of practical experience in demand generation, B2B growth marketing, lifecycle marketing, CRM, or marketing operations. Experience in AdTech is preferred.
• Strong hands-on knowledge of HubSpot or a comparable CRM and marketing automation platform, including segmentation, workflows, email campaigns, and reporting.
• Experience planning, executing, and optimizing B2B paid acquisition campaigns, with a strong understanding of how to attract and convert business audiences.
• Practical experience with LinkedIn Ads and Google Ads.
• Experience with Generative Engine Optimization (GEO) is a strong advantage.
• Ability to interpret marketing data and develop compelling insights and messaging that differentiate products in competitive markets.
• Strong analytical and organizational skills, with confidence working with funnel metrics, campaign tracking, lead quality indicators, and performance dashboards.
• A process-oriented mindset and enthusiasm for connecting tools, troubleshooting systems, and building reliable automated workflows.
• Ability to manage marketing operations independently, from initial setup through ongoing optimization.
• Understanding of lead lifecycle management, MQL handoffs, and collaboration between Marketing and Sales teams.
• Familiarity with account-based marketing (ABM) is an advantage.
• Excellent written and spoken English, with the ability to develop clear, targeted campaign and email messaging.
• Knowledge of programmatic advertising, demand-side platforms (DSPs), or the mobile and connected TV (CTV) ecosystem is a plus.
• Curiosity and willingness to develop expertise in the programmatic advertising market.
• Ability to manage competing priorities and take ownership of outcomes in a fast-paced, remote-first, international environment.

Benefits

• Exceptional career growth and continuous learning opportunities.
• Opportunity to work alongside experienced industry experts and entrepreneurs shaping the future of AdTech.
• Direct, day-to-day collaboration with the leadership team.
• International and multicultural working environment, with colleagues across Europe, India, Argentina, and the United States.
• Flexible work-from-home arrangement.
• $500 home-office setup budget.
• $1,000 annual learning and development budget.