Growth Marketing Lead - SaaS & Demand Gen

CaseWare; Apeldoorn; Remoto; EUR 70.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Remote opportunities

Flexible work options

Competitive compensation

Retirement plans

Descrizione del lavoro

Caseware, a leading fintech software company, is seeking a Growth Marketing Manager to drive multi-channel demand generation and nurture programs that grow qualified leads and customer expansion. You will partner with Sales, Product Marketing, Creative, and Marketing Ops to craft personalised buyer journeys for accounting industry audiences.

The role emphasizes data-driven decisions, ownership of campaigns, and collaboration across teams to optimize ROI and pipeline contribution in a global

Competenze

• 3+ years of proven B2B demand generation experience in software/SaaS.
• Strong ability to analyse customer needs and craft targeted marketing plans.
• Experience reporting on pipeline, ROI, and key KPIs.

Mansioni

• Build and optimize multi-channel demand generation campaigns to attract and convert leads.
• Collaborate with Sales, Product Marketing and Creative to drive pipeline growth.
• Own lead nurture flows, segmentation and lifecycle marketing programs.

Conoscenze

Demand generation

Growth marketing

Analytics

Stakeholder management

Formazione

Marketing degree

Strumenti

Marketing automation tools

Descrizione del lavoro

Caseware, a leading fintech software company, is seeking a Growth Marketing Manager to drive multi-channel demand generation and nurture programs that grow qualified leads and customer expansion. You will partner with Sales, Product Marketing, Creative, and Marketing Ops to craft personalised buyer journeys for accounting industry audiences.

The role emphasizes data-driven decisions, ownership of campaigns, and collaboration across teams to optimize ROI and pipeline contribution in a global