Global B2B Growth Marketing Lead — Data-Driven

Treatwell; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

28 days holiday + bank holidays

€40 monthly Treatwell vouchers

40% off Italo Trains

Mental health support

Job summary

Treatwell is seeking a Growth Marketing Manager to drive core B2B growth and launch new acquisition channels across 14 countries from Amsterdam. You will operate at the intersection of strategy, data, and execution as an individual contributor owning critical business-level projects.

You will test and scale new B2B channels beyond performance marketing, partner with executives, data, product, and sales to align growth loops with business goals, and relentlessly apply data-driven experimentation.

Qualifications

• 7+ years of hands-on B2B Marketing or Growth experience in the Tech sector (mandatory).
• Highly Data driven with an ability to dive deep into complex datasets to build high-converting growth solutions.
• Growth mindset: tests hypotheses fast to unlock new acquisition channels.
• Execution & delivery mindset: a doer who can execute strategically.
• Structured yet scrappy: manage cross-functional projects while testing new tactics.
• Languages: English fluency is mandatory; any other European language is a plus.

Responsibilities

• Strategic & High-Impact Projects: Partner with the Executive team, Data, and Finance to solve complex business challenges and turn insights into execution across markets.
• New B2B Channel Scaling: Test, validate, and scale incremental B2B acquisition channels outside performance marketing (e.g., B2B Referral programs, seamless self-signups flow).
• Cross-Functional Collaboration: Partner with Executive leadership, Data, Finance, Product, and Sales enablement to align growth loops with business unit goals.

Skills

B2B marketing

Data analysis

Growth mindset

Execution

Cross-functional collaboration

English fluency

Tools

SQL

GA4

Mixpanel

Excel

Job description

Treatwell is seeking a Growth Marketing Manager to drive core B2B growth and launch new acquisition channels across 14 countries from Amsterdam. You will operate at the intersection of strategy, data, and execution as an individual contributor owning critical business-level projects.

You will test and scale new B2B channels beyond performance marketing, partner with executives, data, product, and sales to align growth loops with business goals, and relentlessly apply data-driven experimentation.