Marketing Lead - B2B

Treatwell; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

28-days holiday

Monthly Treatwell vouchers

Mental health support

Job summary

Treatwell, Europe’s leading salon platform, seeks a high-velocity Marketing Lead - B2B to accelerate growth across 14 markets. Reporting to the Head of Marketing, you’ll blend strategy with hands-on execution to manage multiple SaaS products (Salonized, Treatwell Connect, Treatwell Expert) and lead a small marketing team with local market collaboration.

You’ll drive network growth by salon acquisition and sign-ups and, with CRM and Product, craft upsell strategies to lift revenue.

Qualifications

• 8+ years of Marketing experience in the Tech sector (mandatory).
• Experience with SaaS ecosystems is a strong plus.
• Operational orchestrator across multiple products and international markets.
• Agile & data-driven with focus on commercial outcomes.
• Execution mindset and stakeholder alignment.

Responsibilities

• Develop and execute a multi-SaaS marketing strategy across 14 countries.
• Lead generation through non-performance channels and collaboration with Sales.
• Partner with CRM and Product to orchestrate upsell strategies and boost LTV.
• Establish Treatwell as the trusted partner for salons globally.
• Lead a small marketing team and coordinate with central/local teams.

Skills

Marketing leadership

B2B SaaS

Growth marketing

Data-driven

Cross-functional collaboration

English fluency

Tools

Salesforce

HubSpot

Job description

Description

We are seeking a high-velocity Marketing Lead - B2B to supercharge our B2B growth engine across 14 markets. Reporting directly to the Head of Marketing, you will combine strategic alignment and hands-on execution to manage the complexity of multiple SaaS products (Salonized, Treatwell Connect, Treatwell Expert). Leading a dedicated team of marketers while collaborating with central and local Supply teams, you will turn the Saas product into the most trusted partner for beauty professionals and a revenue engine for Treatwell.

• Hybrid
• Full time
• London, England, United Kingdom
• Amsterdam, North Holland, Netherlands
• Paris, Île-de-France, France

This role carries a double objective:

1. Network growth: Supercharge salon acquisition, driving lead generation and sign-up conversion alongside Performance Marketing and Sales.
2. SaaS revenue engine: Drive revenue growth by building and executing high-converting upsell strategies and features launches in close coordination with CRM and Product.

You will be responsible for:

• Multi-SaaS marketing strategy: Guarantee efficient SaaS marketing execution and flawless GTM for feature releases across 14 countries.
• Lead Gen: Drive B2B acquisition funnels for non performance marketing channels, by building and scaling new growth channels (ex. B2B Referrals, flyering, etc.)
• SaaS revenue engine: Partner with CRM and Product teams to orchestrate upsell strategies that maximize salon lifetime value.
• Partner trust: Establish Treatwell as the undisputed, most trusted partner for salons globally.
• Team Leadership & Orchestration: Lead a small team of marketers while aligning across central teams (Performance, Product, CRM) and local market leads.

Requirements

About you:

• Tech experience: 8+ years of Marketing experience in the Tech sector (mandatory). Exposure to SaaS ecosystems is a strong plus.
• Operational Orchestrator: Highly structured with a proven ability to manage high complexity across multiple products and international markets.
• Agile & Data-Driven: Obsessed with commercial outcomes, using data to optimize marketing execution continuously.
• Execution & Delivery Mindset: A true "doer" who brings both the brain to align stakeholders and the hands to execute seamlessly.
• Languages: English fluency is mandatory. Any other European language is a plus.

About Treatwell

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

Benefits

We’ll treat you with:

• 28-days holiday, plus bank holidays
• Monthly Treatwell vouchers so you can treat yourself too
• Mental health support through our partnership with Open-Up
• Market-specific benefits