Head of Growth Marketing & GTM

Treatwell; Amsterdam; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Holiday allowance 28 days

Monthly Treatwell voucher

Mental health support

Market-specific benefits

Job summary

Treatwell is seeking a Head of Growth Marketing & GTM to supercharge B2B and B2C growth across Europe. Reporting directly to the CMO, you will lead a core team of 10+ marketers, driving revenue across 14 countries while balancing analytical rigor with cross-functional leadership.

This hybrid, full-time role is based in Amsterdam. You will own global channel expansion, end-to-end GTM execution, and collaborate with Product and regional Market leads to deliver high-impact campaigns.

Qualifications

• 10+ years of Marketing experience in the Tech sector.
• Execution & Delivery Mindset with long-term vision and hands-on delivery.
• Agile & Data-Driven decision making.
• Stakeholder management across international organizations.
• Languages: English fluency mandatory.

Responsibilities

• Growth & Impact: own the marketing team KPIs and drive data-informed decisions.
• New Growth Channels: test and scale referrals, partnerships and more.
• Key projects ownership: deliver on critical channels and initiatives (e.g., ambassadors, enablement).
• Cross-channel Orchestration: align performance and brand for consistent narratives.
• GTM Execution: flawless launches and high-impact local campaigns.
• Cross-Functional Alignment: collaborate with Product and regional leads.

Skills

Growth marketing

Data-driven

Cross-functional leadership

Stakeholder management

English fluency

Job description

We are seeking a Head of Marketing & GTM to supercharge Treatwell’s B2B and B2C growth in Europe. Reporting directly to the CMO, you will lead a core team of +10 marketers, combining analytical rigor and cross-functional leadership to drive business impact across 14 countries.

• Job title: Head of Growth Marketing & GTM
• Work arrangement: Hybrid
• Working hours: Full time
• Locations: London, England, United Kingdom; Amsterdam, North Holland, Netherlands; Paris, Île-de-France, France

This role carries a dual responsibility:

1. Global channel expansion: Drive global adoption and revenue generation by scaling new marketing channels, high-impact growth projects, and product launches across all markets.
2. GTM execution: Own and lead the end-to-end Go-To-Market strategy, ensuring flawless, high-converting execution across Treatwell’s 13 local operating countries.

About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

You will be responsible for:

• Growth & Impact: Own the marketing team’s KPIs, driving data-informed decisions to maximize top-line growth and ROI.
• New Growth Channels: Test and scale new growth channels from Referrals to Partnerships and many others to be ideated and scaled to drive incremental growth (excluding the programmatic ones owned by Performance Marketing team)
• Key projects ownership: Own and ensure the seamless delivery and maximized impact of critical channels and projects (e.g., B2B Ambassadors, Sales enablement).
• Cross-channel Orchestration: Align all marketing channels - from performance to brand - to ensure narrative consistency and business impact.
• GTM Execution: Guarantee flawless execution of major GTM launches, key commercial projects (e.g., Referrals, Sales Enablement), and high-impact local campaigns.
• Cross-Functional Alignment: Collaborate seamlessly with Product, Product Marketing, and regional Market leads to align growth strategies.

Requirements

About you:

• Tech Experience: 10+ years of Marketing experience in the Tech sector (mandatory). Marketplace background is a strong plus.
• Execution & Delivery Mindset: A strategic "doer" who pairs long-term vision with hands-on delivery.
• Agile & Data-Driven: Highly structured yet scrappy, with a proven ability to challenge the status quo through data-backed decisions.
• Stakeholder Management: Proven track record of influencing and aligning stakeholders across complex, international organizations.
• Languages: English fluency is mandatory. Any other European language is a plus.

Benefits

We’ll treat you with:

• 28-days holiday, plus bank holidays
• Monthly £/€40 Treatwell vouchers so you can treat yourself too
• Mental health support through our partnership with Open-Up
• Market-specific benefits