General Manager Den Haag

TrainMore; Den Haag; On-site; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

8% holiday allowances

26 days of holiday

Pension plan

Unlimited gym access for you and a +1

One paid charity workday

Well-being support for you and your family

Job summary

TrainMore is seeking a hands-on General Manager for their Den Haag club. In this dynamic role, you'll lead the operation, from team management to revenue streams, directly engaging with members daily.

Your leadership will set the standard for service and experience in a fast-paced fitness environment. With over 3 years in senior management, you'll own the club's operation, from P&L to local partnerships while ensuring an exceptional member journey.

This position offers a competitive salary, 26 days of holiday, and the opportunity to work in an energetic and ambitious team setting.

Qualifications

• 3+ years of experience in a senior management role within fitness, hospitality, leisure, or high-service environments.
• Strong communication skills, operational sharpness, and commercial insight.
• Service-driven, detail-oriented, and energized by fast-paced environments.

Responsibilities

• Lead the entire operation on the gym floor, engaging with members and staff.
• Build and lead a high-performance team across various functions.
• Guarantee a premium, member-obsessed gym experience.

Skills

Leadership

Communication skills

Operational management

Commercial insight

Job description

Den Haag | Fulltime

TrainMore isn’t your average fitness club — it’s a movement. Loud beats, raw energy, high‑intensity vibes, and a community driven by ambition. In the heart of Den Haag, our clubs are entering their next chapter, featuring a strong wellness proposition and a true big‑city pulse.

To lead it, we’re looking for ahands‑on General Manager.

This role goes far beyond a traditional Club Manager position. As General Manager, you own the entire operation — team, performance, revenue, wellness, partnerships, and the full member journey. You are the visible leader of the club: present on the floor every day, setting the standard through action, energy, and example.

This isnota desk‑based or purely strategic role. You lead from the front, in the operation, on the gym floor, and with your team and members.

Your Role

Lead From the Floor

• Be visibly present on the gym floor during peak and off‑peak hours.
• Actively engage with members, trainers, hosts, and wellness staff every day.
• Lead shifts when needed and step in operationally to support the team.
• Spot opportunities and issues in real time and act immediately.
• Set the tone for service, safety, cleanliness, energy, and culture by example.

Build and Lead a High‑Performance Team

• Build, coach, and energise a strong team across fitness, PT, hosts, and wellness.
• Recognise talent and drive personal and professional development.
• Inspire collaboration, ownership, accountability, and a strong TrainMore mindset.
• Be present, approachable, and clear — your leadership is felt daily on the floor.

Deliver the TrainMore Experience

• Guarantee a premium, gritty, stylish, member‑obsessed experience.
• Make every touchpoint count: gym floor, wellness, PT, hygiene, music, vibe, and flow.
• Stay closely connected with members and create moments they remember.
• Protect and elevate the TrainMore atmosphere, every day.

Drive Growth and Results

• Own all revenue streams: subscriptions, PT, retention, lockers, vending, wellness upsell, and local partnerships.
• Understand performance data and translate insights into immediate action.
• Build creative, urban‑minded initiatives that drive engagement and loyalty.
• Hit — and exceed — monthly KPIs with confidence and consistency.

Run a Tight, Hands‑On Operation

• Own the club’s P&L with a sharp commercial mindset.
• Manage budgets, cost control, forecasting, and planning.
• Ensure brand standards and operational excellence throughdaily floor presence, not distance.
• Report clearly and consistently while staying close to the operation itself.

Build the City Connection

• Create strong local partnerships that reflect the Den Haag community.
• Position TrainMore as a leading urban fitness and wellness destination.

You

• 3+ years of experience in a senior management role within fitness, hospitality, leisure, or high‑service environments.
• A natural floor leader who gains credibility through presence, action, and connection.
• Comfortable spending a large part of your time actively in the club, not behind a desk.
• Strong communication skills, operational sharpness, and commercial insight.
• Service‑driven, detail‑oriented, and energized by fast‑paced environments.
• A leadership style that inspires, motivates, and sets the pace.
• Flexible to work evenings, weekends, and holidays.
• Experience with B2B partnerships and commercial opportunities is a plus.

If you’re looking for a purely strategic or office‑based management role, this position won’t suit you.

What We Offer

• Competitive salary
• 8% holiday allowances
• 26 days of holiday (and you’re free on your birthday)
• Pension plan
• Unlimited access to all Urban Gym Group locations for you and a +1
• One paid charity workday per year
• Well‑being support via OpenUp for you and your family
• A unique opportunity to lead one of TrainMore’s flagship clubs