EMEA GTM Planning Coordinator – Hybrid

Patagonia; Amsterdam; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

25 days holidays per year (pro-rated)

Pension scheme with 24.75% employer +

WFH allowance 40 EUR net/month

Public transport reimbursement

Onsite catered lunches EUR 4 per meal

Company laptop and mobile phone

Job summary

Patagonia is hiring a Marketing GTM Planner in Amsterdam. The role coordinates the EMEA seasonal GTM planning process, maintains planning tools, tracks milestones, and facilitates cross-functional information flow to ensure timely execution of marketing plans across channels.

The position supports GTM events, sample coordination, and continuous process improvement within a hybrid Amsterdam office setting, reporting to Senior Marketing Operations Manager.

Qualifications

• 2-5 years of experience in marketing coordination, project management, marketing operations, or GTM planning support
• Strong organizational and project coordination skills
• Ability to manage timelines and multiple workstreams simultaneously
• Experience with planning and collaboration tools
• Strong written and verbal communication skills
• Comfortable working with multiple stakeholders in a matrix environment
• Detail-oriented and highly organized
• Proactive approach to following up and keeping projects on track
• Ability to coordinate multiple stakeholders, planning milestones, and deadlines within established processes and frameworks
• Experience tracking project status, dependencies, risks, and action items to support timely delivery
• Strong documentation, reporting, and information management skills
• Ability to support meetings, facilitate information sharing, and maintain alignment across cross-functional teams
• Ability to identify potential risks or delays and elevate them appropriately to relevant stakeholders
• Ability to work with ambiguity and adapt to changing priorities
• Connection to Patagonia's mission and values

Responsibilities

• Support the EMEA seasonal Marketing GTM planning process by coordinating timelines and documentation.
• Maintain planning tools, dashboards, and milestone tracking for visibility across teams.
• Coordinate planning milestones, status tracking, reporting, and dependencies.
• Facilitate cross-functional communication and escalation of risks or delays.
• Coordinate planning meetings and GTM milestones; prepare materials and document decisions.
• Support delivery of major GTM moments such as meetings, alignments, and workshops.
• Coordinate seasonal marketing sample planning and liaise with product and brand teams.
• Maintain GTM calendars and provide regular milestone visibility to stakeholders.
• Document seasonal learnings and support improvements to GTM processes and tools.

Skills

Marketing coordination

Project management

Marketing operations

GTM planning

Stakeholder management

Communication

Planning tools

Job description

Patagonia is hiring a Marketing GTM Planner in Amsterdam. The role coordinates the EMEA seasonal GTM planning process, maintains planning tools, tracks milestones, and facilitates cross-functional information flow to ensure timely execution of marketing plans across channels.

The position supports GTM events, sample coordination, and continuous process improvement within a hybrid Amsterdam office setting, reporting to Senior Marketing Operations Manager.