Marketing GTM Planner (f/m/d)

Patagonia; Amsterdam; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

25 days holidays per year (pro-rated)

Pension scheme with 24.75% employer +

WFH allowance 40 EUR net/month

Public transport reimbursement

Onsite catered lunches EUR 4 per meal

Company laptop and mobile phone

Job summary

Patagonia is hiring a Marketing GTM Planner in Amsterdam. The role coordinates the EMEA seasonal GTM planning process, maintains planning tools, tracks milestones, and facilitates cross-functional information flow to ensure timely execution of marketing plans across channels.

The position supports GTM events, sample coordination, and continuous process improvement within a hybrid Amsterdam office setting, reporting to Senior Marketing Operations Manager.

Qualifications

• 2-5 years of experience in marketing coordination, project management, marketing operations, or GTM planning support
• Strong organizational and project coordination skills
• Ability to manage timelines and multiple workstreams simultaneously
• Experience with planning and collaboration tools
• Strong written and verbal communication skills
• Comfortable working with multiple stakeholders in a matrix environment
• Detail-oriented and highly organized
• Proactive approach to following up and keeping projects on track
• Ability to coordinate multiple stakeholders, planning milestones, and deadlines within established processes and frameworks
• Experience tracking project status, dependencies, risks, and action items to support timely delivery
• Strong documentation, reporting, and information management skills
• Ability to support meetings, facilitate information sharing, and maintain alignment across cross-functional teams
• Ability to identify potential risks or delays and elevate them appropriately to relevant stakeholders
• Ability to work with ambiguity and adapt to changing priorities
• Connection to Patagonia's mission and values

Responsibilities

• Support the EMEA seasonal Marketing GTM planning process by coordinating timelines and documentation.
• Maintain planning tools, dashboards, and milestone tracking for visibility across teams.
• Coordinate planning milestones, status tracking, reporting, and dependencies.
• Facilitate cross-functional communication and escalation of risks or delays.
• Coordinate planning meetings and GTM milestones; prepare materials and document decisions.
• Support delivery of major GTM moments such as meetings, alignments, and workshops.
• Coordinate seasonal marketing sample planning and liaise with product and brand teams.
• Maintain GTM calendars and provide regular milestone visibility to stakeholders.
• Document seasonal learnings and support improvements to GTM processes and tools.

Skills

Marketing coordination

Project management

Marketing operations

GTM planning

Stakeholder management

Communication

Planning tools

Job description

We’re in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid as dividends to protect the planet.

Job Title: Marketing GTM Planner

Reports to: Senior Marketing Operations Manager

Direct Reports: 0

Location: Amsterdam, Office

Hybrid: Working from home for maximum 3 days per week

Your Role

We're in business to save our home planet. The Marketing GTM Planner supports the EMEA seasonal Marketing Go-To-Market (GTM) planning process by coordinating timelines, maintaining planning tools and documentation, tracking milestones and dependencies, and facilitating information flow across teams. The role provides operational support, structure, and visibility to help teams deliver against agreed marketing plans and planning milestones. Working within established processes and frameworks, the Marketing GTM Planner supports cross-functional alignment, escalates risks or delays to relevant stakeholders, and contributes to consistent execution of seasonal GTM activities across the region.

Your Main Tasks

• Seasonal Marketing GTM Planning
  • Support the development and maintenance of the EMEA seasonal Marketing GTM plan.
  • Coordinate planning inputs from Brand Marketing, Channel Marketing, Regional Marketing, Environmental Activism and other stakeholders.
  • Maintain timelines, planning documents, and milestone tracking to ensure visibility across teams.
  • Coordinate planning milestones, status tracking, reporting, and dependency visibility throughout the seasonal planning cycle.
• Cross-functional orchestration
  • Facilitate communication across teams involved in seasonal planning.
  • Track dependencies and follow up on actions, deadlines, and deliverables.
  • Escalate potential risks or delays to functional owners and leadership where appropriate.
  • Support information flow between teams to maintain alignment against agreed plans and timelines.
• GTM process administration
  • Coordinate planning meetings and key GTM milestones throughout the season. Prepare materials, track actions, document decisions, and maintain planning resources that support alignment across the organization.
  • Support the delivery of major GTM moments including: EMEA Marketing Meetings, Pre-Season Alignments, EMEA Sales Meetings, Global Brand Summits and Workshops
• Marketing sample orders coordination
  • Coordinate the seasonal marketing sample planning process.
  • Track timelines, gather requirements from stakeholders, and maintain visibility on sample requests and allocations.
  • Liaise with Product, Marketplace, Brand, PR, Regional Marketing and Global teams to support delivery against agreed plans.
• Reporting and Visibility
  • Maintain GTM calendars, planning dashboards, and status updates.
  • Provide regular visibility on milestones, dependencies, and upcoming deliverables to support stakeholder alignment.
• Continuous improvement
  • Document seasonal learnings and support improvements to GTM planning processes, templates, and tools, enabling consistency and planning discipline.
  • Help identify opportunities, support the implementation of agreed improvements to simplify ways of working and improve visibility across teams.

What we’re looking for

• An inclusive mindset
• 2-5 years of experience in marketing coordination, project management, marketing operations, or GTM planning support
• Strong organizational and project coordination skills
• Ability to manage timelines and multiple workstreams simultaneously
• Experience working with planning and collaboration tools
• Strong written and verbal communication skills
• Comfortable working with multiple stakeholders in a matrix environment
• Detail-oriented and highly organized
• Proactive approach to following up and keeping projects on track
• Ability to coordinate multiple stakeholders, planning milestones, and deadlines within established processes and frameworks
• Experience tracking project status, dependencies, risks, and action items to support timely delivery.
• Strong documentation, reporting, and information management skills
• Ability to support meetings, facilitate information sharing, and maintain alignment across cross-functional teams
• Ability to identify potential risks or delays and elevate them appropriately to relevant stakeholders.
• Ability to work with ambiguity and adapt to changing priorities
• Connection to Patagonia's mission and values

What we offer

Our offers are based on relevant experience and skills, allowing us to ensure internal equity and consistency across the team.

Every offer we make is carefully reviewed by our People + Culture team. To avoid creating or reinforcing pay gaps, we do not base our offers on a candidate’s previous salary, salary expectations, or negotiation skills

We offer the following benefits:

• 25 days holidays per year (pro-rated if you work part-time)
• Pension scheme with 24.75% contribution (17.25% paid by employer and 7.5% paid by employee) enhanced with secondary pension scheme subject to eligibility criteria
• 40 EUR (net) WFH allowance paid monthly (pro-rated if you work part-time)
• Reimbursement of public transportation when commuting to the office
• Onsite catered lunches available 4 days per week (Monday, Tuesday, Wednesday, and Thursday) for an employee contribution of EUR 4 per meal
• Company laptop and mobile phone if needed for your role

To find out more about what we offer our employees click here: https://eu.patagonia.com/nl/en/what-we-offer/.

Justice & Belonging

We commit to becoming an anti-racist and anti-discriminatory company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

We foster a welcoming and respectful environment where every member of our EMEA team feels included, respected and empowered regardless of their race, colour, ethnicity, nationality, culture, religion or belief, sex, gender, gender identity or expression, sexual orientation, family or marital status, socio-economic background, disability, age, neurodiversity, or any other aspect of identity or lived experience.