EMEA CRM & Ecommerce Marketing Lead

Patagonia; Amsterdam; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Based in Amsterdam

Up to 3 days remote per week

Job summary

Patagonia in Amsterdam is seeking a senior Digital Marketing & CRM leader to shape EMEA strategy across CRM, email, and performance marketing. You will drive commercial and brand outcomes, lead a team, and collaborate with global counterparts to build ethical, data-driven programs.

The role requires strong leadership, deep experience in lifecycle marketing, and a passion for Patagonia’s mission. This is a hybrid position based in Amsterdam with up to 3 days remotely.

Qualifications

• Minimum 5 years in digital marketing with CRM, lifecycle management, and e-commerce.
• Proven multi-channel campaign management across email, web, paid media, and retention.
• Experience across several European markets with localization insights.
• Strong ability to translate data into actionable marketing strategies using attribution tools.
• Experience with CRM and marketing automation platforms.
• Customer-centric mindset focused on personalized customer experiences.
• Excellent project and stakeholder management across cross-functional teams.
• Commercial mindset with focus on measurable revenue outcomes.

Responsibilities

• Shape regional CRM strategy aligned with global brand values and regional insights.
• Oversee acquisition, engagement, and retention across DTC channels including eCommerce and retail.
• Define customer data roadmap and enable data-driven decision making.
• Guide platform and vendor selection for CRM, digital media, and email tools.
• Define and execute digital marketing strategy to support eCommerce growth and ROI.
• Own campaign planning for launches, seasonal priorities, and commercial initiatives.
• Collaborate with Global and regional stakeholders to co-create initiatives and implement plans.
• Lead the CRM and digital team, manage budgets, and foster a collaborative culture.

Skills

CRM strategy

Lifecycle marketing

E-commerce growth

Analytics

Stakeholder management

Tools

Marketing automation

CRM platforms

Job description

Patagonia in Amsterdam is seeking a senior Digital Marketing & CRM leader to shape EMEA strategy across CRM, email, and performance marketing. You will drive commercial and brand outcomes, lead a team, and collaborate with global counterparts to build ethical, data-driven programs.

The role requires strong leadership, deep experience in lifecycle marketing, and a passion for Patagonia’s mission. This is a hybrid position based in Amsterdam with up to 3 days remotely.