EMEA Brand Communications Lead

Patagonia

Amsterdam

Hybrid

EUR 90,000 - 120,000

Full time

9 days ago

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Job summary

Patagonia in Amsterdam seeks a Brand Communications Manager to shape the external voice across EMEA. You will lead a small team and drive cohesive storytelling through PR, social, events, and brand partnerships.

You will partner with marketing and CRM to align campaigns with our mission, manage crisis readiness, and build strong connections with sports, activist communities, and customers. This role amplifies brand credibility and environmental impact, ensuring a consistent, credible, and

Qualifications

Team leadership experience managing a multi-disciplinary team.
Strong storytelling and communications skills across PR, media, events, and social.

Responsibilities

Lead and develop an engaged EMEA team with clear priorities and coaching.
Oversee integrated storytelling plans connecting PR, media relations, social media, and brand events.
Lead PR across brand, product, sports, and environmental topics to strengthen reputation.
Manage crisis and issues communications across EMEA with proactive planning.
Oversee the EMEA events roadmap with activations and community engagement.
Develop and manage social media and digital community roadmap in collaboration with partners.
Coordinate digital optimization with eCommerce Marketing and CRM teams to balance storytelling and conversion.