EMEA Ecommerce & CRM Marketing Lead

Kia Nederland; Amsterdam; On-site; EUR 85,000 - 115,000; Full time

Job summary

Patagonia is seeking a Marketing Manager for Ecommerce and CRM in Amsterdam to shape EMEA's digital marketing strategy in line with global values. You will lead performance marketing, email and CRM programs, driving commercial and brand outcomes while guiding a team of professionals and collaborating with global counterparts.

Your role focuses on regional CRM strategy, customer data roadmap, and driving personalized engagement across DTC channels including eCommerce and retail, in support of

Responsibilities

• Collaboratively shape the regional CRM strategy, ensuring alignment with global brand values and regional customer insights.
• Oversee the definition of the customer data roadmap and customer data enable the business.

Job description

Patagonia is seeking a Marketing Manager for Ecommerce and CRM in Amsterdam to shape EMEA's digital marketing strategy in line with global values. You will lead performance marketing, email and CRM programs, driving commercial and brand outcomes while guiding a team of professionals and collaborating with global counterparts.

Your role focuses on regional CRM strategy, customer data roadmap, and driving personalized engagement across DTC channels including eCommerce and retail, in support of