Marketing manager

Kia Nederland; Amsterdam; On-site; EUR 85,000 - 115,000; Full time

Job summary

Patagonia is seeking a Marketing Manager for Ecommerce and CRM in Amsterdam to shape EMEA's digital marketing strategy in line with global values. You will lead performance marketing, email and CRM programs, driving commercial and brand outcomes while guiding a team of professionals and collaborating with global counterparts.

Your role focuses on regional CRM strategy, customer data roadmap, and driving personalized engagement across DTC channels including eCommerce and retail, in support of

Responsibilities

• Collaboratively shape the regional CRM strategy, ensuring alignment with global brand values and regional customer insights.
• Oversee the definition of the customer data roadmap and customer data enable the business.

Job description

Omschrijving functie

Patagonia Logo Ecommerce and CRM Marketing Manager (f/m/d) Amsterdam, Netherlands (Nederland) Full Time

Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have-our business, our investments, our voice and our imagination-to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.

Your role: We're in business to save our home planet. This role is responsible for shaping Patagonia EMEA's strategy and execution across digital marketing channels and customer relationship management, guided by the global strategy. It is responsible for driving commercial and brand outcomes via performance marketing, email, and CRM programs while ensuring alignment with Patagonia's values and long-term business goals. The position oversees a team of professionals and team leads, and collaborates closely with global counterparts, internal stakeholders, and key partners to build and implement engaging and ethical digital programs.

• Customer Engagement: Collaboratively shape the regional CRM strategy, ensuring alignment with global brand values and regional customer insights. Lead acquisition, engagement, and retention strategies that serve Patagonia's outdoor and activist communities and drive personalized engagement across DTC channels, including eCommerce and retail.
• Customer Data : Oversee the definition of the customer data roadmap and customer data enable the business. Champion customer-centric decision making across the organization and partner with Analytics and Consumer Insights teams to develop a shared understa...