crm marketing manager

Enfint; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Patagonia ищет руководителя по цифровому маркетингу и CRM для региона EMEA. В задачи входит формирование региональной CRM‑стратегии, управление кампаниями across email, web и paid media, а также координация внедрения инструментов и данных для роста eCommerce.

Требуется 5+ лет в digital marketing и CRM, опыт в Европе, владение английским языком и способность работать в гибридном формате, базируясь в Амстердаме.

Qualifications

• Опыт не менее 5 лет в цифровом маркетинге, CRM и e‑commerce.
• Умение управлять многоканальными кампаниями по email, веб и paid‑media.
• Опыт работы в нескольких европейских рынках, локализация подходов.
• Сильная аналитика и умение превращать данные в стратегию.

Responsibilities

• Формировать региональную CRM‑стратегию в разрезе глобальных ценностей бренда.
• Руководить привлечением, вовлечением и удержанием клиентов через DTC‑каналы.
• Контролировать дорожную карту данных клиентов и их использование бизнесом.
• Вести цифровой маркетинг, поддержку eCommerce и рост трафика.
• Проводить планирование бюджета и ROI маркетинга.

Skills

CRM

Маркетинг-автоматизация

Лидерство

Управление проектами

Аналитика

Адаптация к рынку ЕС

Коммуникации

Tools

CRM-платформы

Email-маркетинг

Google Analytics

Job description

Описание:

Patagonia is an outdoor apparel company founded in 1973. It uses its business, investments, voice, and imagination to help protect the planet. The company is a registered B Corporation, a founding member of 1% for the Planet, and supports grassroots environmental groups through grants and in-kind donations.

Задачи:

• Shape the regional CRM strategy in alignment with global brand values and regional customer insights


• Lead acquisition, engagement, and retention strategies across DTC channels, including eCommerce and retail


• Oversee the customer data roadmap and enable the business to use customer data


• Champion customer-centric decision-making and partner with Analytics and Consumer Insights teams to understand customer behavior and business impact


• Guide platform and vendor selection and integration for CRM, digital media, and email tools


• Ensure capabilities, tools, and processes support customer engagement objectives and evolving business needs


• Lead the digital marketing strategy supporting eCommerce growth


• Oversee performance marketing across paid and organic media to support revenue and traffic goals


• Own campaign planning for eCommerce moments, product launches, seasonal priorities, and key commercial initiatives


• Support forecasting, budget planning, and investment decisions to maximize marketing effectiveness and ROI


• Partner with the eCommerce Channel Manager on plans that support the long-term health of the business


• Collaborate with eCommerce and media stakeholders to ensure consistent campaign execution


• Act as the key CRM and digital subject matter expert in EMEA


• Liaise with Global Customer Insights, Brand Marketing, and eCommerce leaders to co-create regional initiatives and shape global implementation plans


• Lead the EMEA digital marketing and CRM team through subordinate team leads


• Foster collaboration, accountability, and continuous improvement


• Ensure budget allocation supports channel growth, team development, and platform innovation

Требования:

• At least 5 years of experience in digital marketing, with expertise in CRM, customer lifecycle management, and e-commerce


• Proven experience managing and optimizing multi-channel campaigns across email, web, paid media, and customer retention channels


• Experience working across multiple European markets, including localization, customer behavior, and market-specific requirements


• Strong analytical skills and the ability to turn data and customer insights into actionable marketing strategies


• Experience with marketing attribution tools and data-informed decision-making


• Experience with CRM and marketing automation platforms


• Customer-centric mindset with a focus on personalized and seamless customer experiences


• Strong project management and stakeholder management skills


• Ability to collaborate across marketing, commercial, product, and technology teams


• Commercial awareness and a results-driven approach focused on measurable business outcomes


• Inclusive mindset that values diversity of thought, background, and experience


• Strong communication skills and the ability to influence stakeholders across functions and cultures


• In-depth expertise in CRM, retention, and lifecycle marketing


• In-depth expertise and technical understanding of marketing systems and customer data


• In-depth expertise in performance marketing principles and media planning for revenue targets


• Advanced understanding of attribution, incrementality testing, and media effectiveness analysis


• Full understanding of leadership and team development across CRM and retention functions


• Full understanding of cross-functional alignment


• Fluent English


• Strong connection to Patagonia’s purpose


• Nice to have: additional European languages

Условия:

• Hybrid work model with work from home for a maximum of 3 days per week


• The position is based in Amsterdam.