Marketplace Insights Analyst: Data to Drive Impact

Patagonia; Amsterdam; Hybrid; EUR 65,000 - 90,000; Full time

Job summary

Patagonia in Amsterdam is seeking a Marketplace Insights Analyst to deliver data-driven insights across customer acquisition, community engagement, and market opportunities for EMEA. You will synthesize internal and external data, translate findings into actionable recommendations, and collaborate with marketing, CRM, and product teams to shape analytics priorities and execution.

The role requires deep knowledge of customer analytics, CRM insights, and BI tools, plus strong cross-functional

Qualifications

• 5 years of experience in customer analytics and insights using both internal data and working with external vendors.
• Good understanding of customer analytics, CRM, and insights generation to synthesize customer, behavioral, and marketplace data into actionable recommendations for diverse stakeholders.
• Full understanding of business intelligence and visualization tools (like Power BI, dbt, Snowflake) to create clear, impactful reports and dashboards that communicate complex insights effectively.
• Full understanding of market intelligence and research techniques to interpret consumer behavior, market sizing, competitor context, pricing, and brand health indicators that inform engagement and growth strategies.
• Full understanding of stakeholder communication and data storytelling to present insights in a compelling way that influences decisions and aligns with organizational priorities.

Responsibilities

• Insights Project Delivery: Manage and execute insights projects from start to finish, prioritizing initiatives based on business needs.
• Customer Analytics and CRM Insights: Analyze customer and CRM data to identify opportunities across acquisition, engagement, retention, and customer lifecycle management.
• Market Intelligence and Research: Develop and apply market intelligence, research inputs, and external benchmarks to assess market dynamics, pricing, consumer behavior, competitor activity, and emerging opportunities.
• NA and EMEA Insights Collaboration: Work closely with NAM Insights counterparts to leverage proven methodologies, tools, and outputs for EMEA, while contributing EMEA-specific findings and priorities to inform global insights direction.
• Cross-Functional Stakeholder Partnership: Partner with Marketplace, Marketing & Impact, CRM, Product, and other internal stakeholders to define research questions, align analytical priorities, and embed insights into business decisions.
• Reporting, Visualization, and Enablement: Create reports, dashboards, and presentations that communicate insights in a clear and digestible format for different audiences.

Skills

Customer analytics

CRM insights

Market intelligence

Data storytelling

Stakeholder collaboration

Cross-functional teamwork

Tools

Power BI

dbt

Snowflake

Job description

Patagonia in Amsterdam is seeking a Marketplace Insights Analyst to deliver data-driven insights across customer acquisition, community engagement, and market opportunities for EMEA. You will synthesize internal and external data, translate findings into actionable recommendations, and collaborate with marketing, CRM, and product teams to shape analytics priorities and execution.

The role requires deep knowledge of customer analytics, CRM insights, and BI tools, plus strong cross-functional