Impact Insights Analyst - CRM & Market Intelligence (EMEA)

Patagonia; Amsterdam; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Practical assignment during hiring

Job summary

Patagonia in Amsterdam seeks a Marketplace Insights Analyst to drive actionable analytics across customer acquisition, engagement, and market opportunities for Patagonia EMEA. You will synthesize internal and external data and translate findings into clear recommendations, collaborating with marketing, CRM, and product teams to shape priorities and deliver insights.

The role emphasizes cross-regional collaboration with NAM Insights and a strong focus on data storytelling to influence decisions

Qualifications

• 5 years of experience in customer analytics and insights, with internal and external data sources.
• Strong ability to translate data into actionable recommendations for diverse stakeholders.
• Experience handling BI tools and market research to inform engagement strategies.

Responsibilities

• Lead insights projects from start to finish, guiding customer engagement and market opportunities.
• Analyze customer analytics and CRM data to identify acquisition, retention, and lifecycle opportunities.
• Develop market intelligence on pricing, behavior, and competitor activity for Patagonia EMEA.
• Collaborate with NAM counterparts to align methodologies and share insights.
• Partner with cross-functional teams to embed insights into business decisions.
• Create reports and dashboards to communicate insights clearly and enable action.

Skills

Customer analytics

CRM

Insights generation

BI visualization

Vendor management

Cross-regional collab

Tools

Power BI

dbt

Snowflake

Job description

Patagonia in Amsterdam seeks a Marketplace Insights Analyst to drive actionable analytics across customer acquisition, engagement, and market opportunities for Patagonia EMEA. You will synthesize internal and external data and translate findings into clear recommendations, collaborating with marketing, CRM, and product teams to shape priorities and deliver insights.

The role emphasizes cross-regional collaboration with NAM Insights and a strong focus on data storytelling to influence decisions