Brand Communication Manager (f/m/d)

Patagonia; Amsterdam; Hybrid; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

Patagonia in Amsterdam seeks a Brand Communications Manager to shape the external voice across EMEA. You will lead a small team and drive cohesive storytelling through PR, social, events, and brand partnerships.

You will partner with marketing and CRM to align campaigns with our mission, manage crisis readiness, and build strong connections with sports, activist communities, and customers. This role amplifies brand credibility and environmental impact, ensuring a consistent, credible, and

Qualifikationen

• Team leadership experience managing a multi-disciplinary team.
• Strong storytelling and communications skills across PR, media, events, and social.

Aufgaben

• Lead and develop an engaged EMEA team with clear priorities and coaching.
• Oversee integrated storytelling plans connecting PR, media relations, social media, and brand events.
• Lead PR across brand, product, sports, and environmental topics to strengthen reputation.
• Manage crisis and issues communications across EMEA with proactive planning.
• Oversee the EMEA events roadmap with activations and community engagement.
• Develop and manage social media and digital community roadmap in collaboration with partners.
• Coordinate digital optimization with eCommerce Marketing and CRM teams to balance storytelling and conversion.

Kenntnisse

Team leadership

Brand communications

PR & media relations

Crisis management

Event management

Social media strategy

Jobbeschreibung

We’re in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid as dividends to protect the planet.

Job Title: Brand Communications Manager

Reports to: Senior Brand Manager

Direct Reports:4

Location: Amsterdam, NL

Hybrid: Working from home for maximum 3 days per week

Your role:

We’re in business to save our home planet. This role contributes to this purpose by being responsible for managing Patagonia’s external voice and brand presence across EMEA, ensuring a cohesive and authentic expression of the brand through PR, communications, events, and social media. By bringing these disciplines together into a unified storytelling and engagement role, this role amplifies brand awareness and reputation, validates product credibility, drives action on environmental and responsible business issues, and builds meaningful connections with sports, customer, and activist communities. Through its team and external partners, this role ensures Patagonia EMEA’s voice remains consistent, credible, and compelling across all public‑facing touchpoints.

Main tasks:

• Team management:lead, manage, and develop an engaged and high‑performing team through clear priorities and goals, feedback, and regular coaching, to nurture leadership, enable professional development, facilitate cross‑functional collaboration, drive clear accountability, and deliver goals. Partner with line manager to plan resources and budget allocations, to align with long range EMEA strategy and objectives and scale our work and impact.

• Integrated external comms and brand amplification: develop and oversee integrated storytelling plans that connect PR, media relations, social media, and brand events into a cohesive expression of Patagonia across EMEA. Ensure consistency of messaging, tone of voice, and brand experience across external touchpoints while aligning with seasonal priorities, campaigns, and GTM milestones. Actively apply a justice and belonging lens to all storytelling and communication efforts.

• PR & media relations leadership:lead Patagonia’s PR approach across brand, product, sports, and environmental topics, strengthening brand reputation, relevance, and influence across EMEA. Oversee agency and media relationships, thought leadership initiatives, press engagement, and spokesperson development, ensuring effective amplification of Patagonia's stories and priorities. Monitor performance and continually evolve PR approaches based on results and emerging opportunities.

• Crisis comms and issues management:lead EMEA crisis and issues communications, protecting brand reputation and maintaining trust with the communities Patagonia engages with. Ensure readiness through proactive planning, risk monitoring, and clear response frameworks. During crises, coordinate media engagement and alignment across regional and global stakeholders, while capturing learnings to strengthen future readiness.

• Brand events:oversee the EMEA events roadmap, ensuring brand activations, grassroots initiatives, films, and community events support strategic priorities, strengthen core sport engagement, and create meaningful connections with communities. Ensure events consistently express Patagonia’s purpose, storytelling, and values while developing frameworks that enable effective and scalable delivery across EMEA.

• Social and paid media and digital community roadmap: develop, manage, and guide the social media and digital community roadmap across social and digital platforms, in collaboration with the eComm Marketing & CRM team, and coordinating agency partners and freelance teams. Engage online communities and ensure brand and activism messaging are consistently and authentically represented and adapted across platforms, driving audience growth and meaningful interactions

• Cross-functional digital optimization: partner with eComm Marketing and CRM team to optimize balance between brand storytelling and conversion performance across email, display