EMEA Brand Lead - Outdoor & Activism

Patagonia; Amsterdam; On-site; EUR 45,000 - 60,000; Part time

Benefits offered by this job

25 Days holiday pro-rated

Pension scheme 24.75% contribution

EUR 40 net monthly home office stipend

Public transportation reimbursement

Catered onsite lunches EUR 4 per meal

Company laptop

Company mobile phone

Practical interview assignment

Job summary

Patagonia в Амстердаме ищет руководителя по брендингу и спортивному маркетингу для Европы на частичную занятость. Вы будете управлять многофункциональной командой, развивать годовые и долгосрочные дорожные карты, формировать стратегии и координировать кампании, мероприятия и сотрудничество с амбассадорами.

У кандидата должен быть подтвержденный опыт в брендинге потребительских брендов в Европе, отличные навыки рассказа, создание доверия аудитории и влияния на продажи, а также способность

Qualifications

• Inclusive mindset and strong connection to Patagonia’s purpose and values.
• At least 6 years’ experience leading integrated brand marketing functions for consumer-facing brands in Europe, including experience with outdoor brands.
• Expertise in storytelling and creative work, with a proven ability to build authentic connections and drive brand positioning, cultural relevance, and commercial results.
• Proven ability to translate business direction, consumer insights, and marketplace opportunities into long-term brand strategies, multi-year roadmaps, and integrated seasonal marketing plans and campaigns.
• Expertise in sports marketing, including athlete and ambassador strategy, community engagement, and using sports credibility to strengthen brand relevance and product connection.
• Advanced understanding of European outdoor sports communities, cultural nuances, communication preferences, and credibility factors.
• Advanced knowledge of European outdoor sports markets and consumers.
• Ability to balance brand building with growth and business-driving activities.
• Advanced verbal and written communication skills.
• Ability to navigate ambiguity and disagreements and work toward compromise.
• Strong team leadership, development, empowerment, feedback, and coaching capabilities.
• Strong collaboration and co-creation skills.
• Interest in protecting the planet and making a positive impact through work.
• Будет плюсом: Understanding of European activist communities, including cultural nuances, communication preferences, and credibility factors

Responsibilities

• Lead, manage, develop, and empower a high-performing team through clear priorities, feedback, and coaching
• Plan resources and budget allocations to align with the long-range EMEA strategy and objectives
• Oversee the design and execution of integrated, multichannel marketing campaigns and storytelling, including events, paid and social media, and ambassador engagement
• Collaborate with Channel Marketing teams to prioritize, design, and deliver in-season activations and evergreen campaigns
• Provide strategic leadership for sports marketing across EMEA and integrate athletes, ambassadors, and sports communities into products, storytelling, campaigns, and experiences
• Build relationships and gather insights to strengthen Patagonia’s credibility and engagement with outdoor communities
• Collaborate with Environmental Activism, Quality and Circularity, and Legal teams to identify environmental issues and impact initiatives
• Identify amplification opportunities for issues and grantees, and oversee impact campaigns and other tactics that drive positive action and community impact
• Oversee PR, media relations, and external communications to amplify the brand voice and engage sports communities
• Champion public advocacy on environmental protection and responsible business issues
• Empower and support the team in leading crisis PR to protect brand reputation and community trust
• Collaborate with Channel Marketing and Marketplace teams to define and evolve the customer experience journey across physical and digital environments
• Lead Creative Studio and Brand Communication teams in developing consistent visuals, narratives, and assets across platforms
• Collaborate with Channel Marketing, Marketing Operations, Marketplace, and Product teams on EMEA GTM milestones
• Collaborate with US Product & Impact and Creative Studio teams on campaigns, season planning, and sharing best practices

Skills

Leadership

Storytelling

Collaboration

Coaching

Communication

Strategic thinking

Ambassador engagement

Team empowerment

Job description

Patagonia в Амстердаме ищет руководителя по брендингу и спортивному маркетингу для Европы на частичную занятость. Вы будете управлять многофункциональной командой, развивать годовые и долгосрочные дорожные карты, формировать стратегии и координировать кампании, мероприятия и сотрудничество с амбассадорами.

У кандидата должен быть подтвержденный опыт в брендинге потребительских брендов в Европе, отличные навыки рассказа, создание доверия аудитории и влияния на продажи, а также способность