Director, Lifecycle Marketing — Always-On Growth Leader

RELX International; Amsterdam; On-site; EUR 100,000 - 167,000; Full time

Job summary

Elsevier’s Research Marketing organization leads lifecycle programs for the Academic & Government markets. The Director for Lifecycle Marketing will shape strategy, operating model and performance of lifecycle programs, including web presence and always-on new sales and renewal efforts, guiding adoption, expansion and renewal across multiple regions with a cross-functional leadership approach.

You will own the campaign and marketing channel strategy for the full lifecycle journey, from demand

Responsibilities

• Lead lifecycle strategy and portfolio roadmap across programs and web experience
• Own lifecycle KPIs, testing plan, and continuous optimization loop
• Align cross-functional teams across Audience, Product, Customer Success, and Digital Ops
• Drive pipeline progression, adoption, expansion, and renewal outcomes
• Build team capability through mentorship and leadership development
• Inform marketing tech roadmap with Digital Ops and tech teams
• Report to VP of Demand & Lifecycle Marketing
• Deliver scalable, always-on programs across buyer and user journeys

Job description

Elsevier’s Research Marketing organization leads lifecycle programs for the Academic & Government markets. The Director for Lifecycle Marketing will shape strategy, operating model and performance of lifecycle programs, including web presence and always-on new sales and renewal efforts, guiding adoption, expansion and renewal across multiple regions with a cross-functional leadership approach.

You will own the campaign and marketing channel strategy for the full lifecycle journey, from demand