Lifecycle Marketing Lead - CRM & Growth

HyperGrowth Recruitment; Netherlands; On-site; EUR 45,000 - 65,000; Full time

Job summary

A dynamic cleaning product brand in the Netherlands is seeking a CRM Manager to lead their lifecycle marketing strategies. This role involves building automated campaigns, optimizing customer engagement, and analyzing performance metrics. The ideal candidate will have over 3 years of CRM experience, strong skills in copywriting and design, and be proficient in tools like Klaviyo. Join a team committed to sustainability and innovation.

Qualifications

• 3+ years of CRM or lifecycle marketing experience.
• Strong copywriting skills with attention to brand voice.
• Hands-on experience with deliverability best practices.

Responsibilities

• Build and optimize automated lifecycle flows.
• Launch targeted campaigns for product launches and promotions.
• Analyze campaign performance and run tests.

Skills

CRM or lifecycle marketing experience

Proficient in Klaviyo or similar platforms

Strong copywriting and storytelling skills

Design skills using Figma

Understanding of CRM KPIs

Dynamic content personalization

Experience with performance analysis tools

Tools

Klaviyo

Looker

Google Analytics

Excel/Google Sheets

Job description

A dynamic cleaning product brand in the Netherlands is seeking a CRM Manager to lead their lifecycle marketing strategies. This role involves building automated campaigns, optimizing customer engagement, and analyzing performance metrics. The ideal candidate will have over 3 years of CRM experience, strong skills in copywriting and design, and be proficient in tools like Klaviyo. Join a team committed to sustainability and innovation.