Lifecycle Marketing Director — Flexible Hours & Growth

Relx Plc; Amsterdam; On-site; EUR 100,000 - 167,000; Full time

Benefits offered by this job

Shared parental leave

Study assistance

Sabbaticals

Job summary

Elsevier is seeking a Director for Lifecycle Marketing in Amsterdam to lead the strategy, operating model, and performance of Academic & Government lifecycle programs. You will drive alignment across Audience, Product, Customer Success, and Digital Ops while managing a diverse team across regions to optimize demand capture through customer value realization.

You will own the lifecycle and web KPI framework, deliver scalable always-on campaigns, and coordinate with tech and operations to advance

Qualifications

• Experience leading lifecycle or demand marketing teams in complex, matrixed environments.
• Ability to translate strategy into scalable programs and consistent execution across teams and regions.
• Strong commercial, martech, and measurement fluency.
• Excellent stakeholder leadership and people management with coaching skills.

Responsibilities

• Lead lifecycle strategy, portfolio roadmap, and prioritization across programs and web experience.
• Own lifecycle and web KPIs, testing agenda, and the insight loop driving continuous optimization.
• Ensure cross-functional operating model and alignment across Audience, Product, Customer Success, and Digital Ops.
• Drive pipeline progression, adoption, expansion, and renewal-support outcomes.
• Build team capability through mentorship, coaching, and leadership development.
• Inform marketing tech stack roadmap through partnering with Digital Ops and tech teams.
• Report into VP of Demand & Lifecycle Marketing.
• Deliver scalable, always-on programs across the buyer and user journey.

Job description

Elsevier is seeking a Director for Lifecycle Marketing in Amsterdam to lead the strategy, operating model, and performance of Academic & Government lifecycle programs. You will drive alignment across Audience, Product, Customer Success, and Digital Ops while managing a diverse team across regions to optimize demand capture through customer value realization.

You will own the lifecycle and web KPI framework, deliver scalable always-on campaigns, and coordinate with tech and operations to advance