Director, Lifecycle Marketing

Elsevier; Amsterdam; On-site; EUR 100,000 - 167,000; Full time

Job summary

Elsevier in Amsterdam seeks a Director for Lifecycle Marketing to lead strategy, operating model, and performance of Academic & Government lifecycle programs, including web presence and always-on sales and renewal campaigns.

You will manage a regional team, align with Audience, Product, Customer Success, and Digital Ops, and deliver scalable programs that drive demand to customer value.

Qualifications

• Experience leading lifecycle or demand marketing teams in matrixed environments.
• Ability to translate strategy into scalable programs across regions.
• Strong commercial acumen, martech, and measurement fluency.
• Excellent stakeholder leadership and people development.

Responsibilities

• Lead lifecycle strategy, roadmap, and web experience.
• Own lifecycle KPIs, testing agenda, and optimization loop.
• Align across Audience, Product, Customer Success, and Digital Ops.
• Drive pipeline progression, adoption, expansion, renewal outcomes.
• Mentor and develop team capabilities.
• Inform marketing tech stack roadmap with Digital Ops.
• Report to VP of Demand & Lifecycle Marketing.
• Deliver scalable, always-on programs across buyer journey.

Skills

Lifecycle marketing

Cross-functional leadership

Martech fluency

Stakeholder management

People leadership

Tools

Marketing automation

Job description

Are you passionate about building lifecycle marketing strategies that create value across the entire customer journey?

Do you enjoy leading high-performing teams, driving cross-functional alignment, and turning marketing strategy into scalable, measurable impact?

About our Team

Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.

About the Role

If you are a lifecycle marketing leader who excels at connecting strategy to always-on execution and thrives in a complex, cross-functional environment, this role is for you.

As part of Elsevier’s Research Marketing organization serving the Academic & Government markets, the Director for Lifecycle Marketing leads the strategy, operating model, and performance of A&G lifecycle programs, including web presence and always-on new sales and renewal programs. You will ensure alignment across Audience, Product, Customer Success, and Digital Ops to drive adoption, expansion, and renewal. As the team leader, you will manage a team of talented marketers in multiple regions while owning the campaign and marketing channel approach for the full lifecycle journey from demand capture through to customer value realization.

Responsibilities

• Lead lifecycle strategy, portfolio roadmap, and prioritization across programs and web experience
• Own lifecycle and web KPIs, testing agenda, and the insight loop driving continuous optimization
• Ensure cross-functional operating model and alignment across Audience, Product, Customer Success, and Digital Ops
• Drive pipeline progression, adoption, expansion, and renewal-support outcomes
• Build team capability through mentorship, coaching, and leadership development
• Inform marketing tech stack roadmap through partnering with Digital Ops and tech teams
• Report into VP of Demand & Lifecycle Marketing
• Deliver scalable, always-on programs across the buyer and user journey

Requirements

• Strong experience leading lifecycle or demand marketing teams in complex, matrixed environments
• Proven ability to translate strategy into scalable programs and consistent execution across teams and regions
• Strong commercial, martech, and measurement fluency
• Excellent stakeholder leadership and people management, with a focus on coaching and capability development

Work in a Way That Works for You

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long‑term goals.

Working Pattern

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

If performed in New York City, the base pay range is $114,300 - $190,500. U.S. National Base Pay Range: $95,300 - $158,800. Geographic differentials may apply in some locations to better reflect local market rates. If performed in NLD Amsterdam (Radarweg), the base pay range is €100,400 - €167,300. This job may be subject to a collective labor agreement in the Netherlands. Please consult with the hiring team for further details.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.