Global Brand & Thought Leadership Programs Director

RELX International; Amsterdam; On-site; EUR 100,000 - 167,000; Full time

Job summary

Elsevier, a global leader in information and analytics, seeks a senior marketer to own Brand & Market Authority programs for academic and government audiences. You will shape thought leadership activation across owned, paid, and earned channels, coordinating with Content Marketing, Creative teams, and leadership to drive visibility and influence.

You will lead scalable program frameworks, mentor managers, and ensure consistent brand voice while delivering impact across the customer lifecycle.

Qualifications

• Deep experience in campaign, content, or demand generation marketing.
• Proven ability to design scalable programs, frameworks, and measurement approaches.
• Strong experience operating in complex, matrixed environments.

Responsibilities

• Lead strategy, delivery, and performance of channel activation for thought leadership programs through direct individual contribution and influence
• Design and evolve scalable program frameworks, best practices, processes, engagement models, and measurement approaches
• Drive cross-functional alignment for marketing channel activation strategies across Research Marketing (Audience, Global Campaigns, Lifecycle, and Digital Ops), Global Communications, and Research Networks
• Provide mentorship and guidance to Managers and Senior Managers, offering direction, coaching, and quality oversight
• Report into the VP of Demand & Lifecycle Marketing
• Deliver activated A&G thought leadership programs that increase visibility, reach, and influence
• Drive engagement with institutional decision-makers and growth in engaged audiences and contacts
• Ensure consistent brand voice, messaging, and positioning across campaigns

Skills

Campaign marketing

Program design

Matrixed environments

Stakeholder leadership

Martech & measurement

Job description

Elsevier, a global leader in information and analytics, seeks a senior marketer to own Brand & Market Authority programs for academic and government audiences. You will shape thought leadership activation across owned, paid, and earned channels, coordinating with Content Marketing, Creative teams, and leadership to drive visibility and influence.

You will lead scalable program frameworks, mentor managers, and ensure consistent brand voice while delivering impact across the customer lifecycle.