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Benefits offered by this job
Flexible remote or hybrid work culture
Career development opportunities
Inclusive work environment
Job summary
A leading marketing technology company in Gelderland is seeking a Customer Lifecycle Marketing Manager. This role involves designing marketing strategies to support the full customer journey, from onboarding to renewal. You will work closely with cross-functional teams and leverage data-driven insights to enhance customer satisfaction and lifetime value. The ideal candidate has over 5 years of experience in lifecycle marketing and a degree in Marketing or Business. Flexible work arrangements are available.
Qualifications
5+ years of experience in lifecycle marketing, customer success, or related roles.
Proficient in marketing automation and CRM tools.
Strong analytical skills with A/B testing and campaign optimization experience.
Responsibilities
Define and optimize customer lifecycle stages.
Develop targeted campaigns using various channels.
Establish KPIs and reporting frameworks for campaign measurement.
Skills
Lifecycle marketing
Customer success
Analytical skills
Communication skills
Project management
Education
Bachelor’s degree in Marketing or Business
MBA preferred
Tools
Marketo
HubSpot
Salesforce
Gainsight
Job description
A leading marketing technology company in Gelderland is seeking a Customer Lifecycle Marketing Manager. This role involves designing marketing strategies to support the full customer journey, from onboarding to renewal. You will work closely with cross-functional teams and leverage data-driven insights to enhance customer satisfaction and lifetime value. The ideal candidate has over 5 years of experience in lifecycle marketing and a degree in Marketing or Business. Flexible work arrangements are available.