Brand Marketing Specialist: Growth & Digital Strategy

Liberty of Puerto Rico; Sint Maarten; On-site; EUR 55,000 - 90,000; Full time

Job summary

Liberty Latin America is seeking a Brand Marketing Communications lead to manage all channels for FLOW, driving the brand with strategic campaigns and digital initiatives. You will oversee end-to-end GTM plans, coordinate with product teams, and ensure campaigns align with revenue objectives.

The role requires 5–7 years in marketing/PR, strong analytics, and leadership. You will work across markets to optimize media spend and deliver measurable growth.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, or related field.
• 5–7 years in marketing, PR, or communications with progressive responsibility.
• Digital marketing and online PR experience in agency or consumer branding.
• Excellent verbal and written communication skills.
• Strong presentation and analytical abilities; proficient in Excel.
• Excellent relationship management and stakeholder handling.
• Ability to manage multiple deadlines and drive change.

Responsibilities

• Conceive and develop efficient and intuitive marketing strategies.
• Prepare agency briefs with product design teams for end-to-end GTM plans.
• Organize advertising bookings, campaigns, events and exhibitions.
• Align brand marketing with product marketing communications.
• Execute digital marketing strategy and budget for online channels.
• Oversee online branding, email marketing, SEO and campaigns.
• Collaborate with Business Development to attract and retain customers.
• Ensure events are within budget and meet objectives.
• Analyze campaigns, report results and optimize spend.
• Manage all media channels and consolidated spend across markets.

Skills

Marketing strategy

Digital marketing

PR & communications

Analytical skills

Excel

Stakeholder management

Leadership

Education

Bachelor's in Marketing/Communications

Advanced degree preferred

Job description

Liberty Latin America is seeking a Brand Marketing Communications lead to manage all channels for FLOW, driving the brand with strategic campaigns and digital initiatives. You will oversee end-to-end GTM plans, coordinate with product teams, and ensure campaigns align with revenue objectives.

The role requires 5–7 years in marketing/PR, strong analytics, and leadership. You will work across markets to optimize media spend and deliver measurable growth.