Associate Marketing Specialist

Liberty of Puerto Rico; Sint Maarten; On-site; EUR 55,000 - 90,000; Full time

Job summary

Liberty Latin America is seeking a Brand Marketing Communications lead to manage all channels for FLOW, driving the brand with strategic campaigns and digital initiatives. You will oversee end-to-end GTM plans, coordinate with product teams, and ensure campaigns align with revenue objectives.

The role requires 5–7 years in marketing/PR, strong analytics, and leadership. You will work across markets to optimize media spend and deliver measurable growth.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, or related field.
• 5–7 years in marketing, PR, or communications with progressive responsibility.
• Digital marketing and online PR experience in agency or consumer branding.
• Excellent verbal and written communication skills.
• Strong presentation and analytical abilities; proficient in Excel.
• Excellent relationship management and stakeholder handling.
• Ability to manage multiple deadlines and drive change.

Responsibilities

• Conceive and develop efficient and intuitive marketing strategies.
• Prepare agency briefs with product design teams for end-to-end GTM plans.
• Organize advertising bookings, campaigns, events and exhibitions.
• Align brand marketing with product marketing communications.
• Execute digital marketing strategy and budget for online channels.
• Oversee online branding, email marketing, SEO and campaigns.
• Collaborate with Business Development to attract and retain customers.
• Ensure events are within budget and meet objectives.
• Analyze campaigns, report results and optimize spend.
• Manage all media channels and consolidated spend across markets.

Skills

Marketing strategy

Digital marketing

PR & communications

Analytical skills

Excel

Stakeholder management

Leadership

Education

Bachelor's in Marketing/Communications

Advanced degree preferred

Job description

What's The Role

Responsible for managing all overall Brand Marketing Communications through standard and digital channels with an aim of building a strong brand presence for FLOW. Drives the development, execution, evaluation and reporting initiatives geared towards achieving company strategic and revenue objectives, within identified budgets and timelines.

What You'll Do

• Conceive and develop efficient and intuitive marketing strategies
• Prepares the relevant Agency briefs working alongside the product design teams from both fixed and mobile to deliver an end-to-end GTM plan to deliver against all targets.
• Organize and oversee advertising bookings and campaigns (radio, social media, TV etc.), exhibitions and promotional events
• Ensures that overall brand marketing communication is in sync with the applicable product marketing communication
• Executes the company's digital / online marketing strategy, planning in tandem with Product plans, budgeting for digital media options, to drive the business forwards through key marketing channels.
• Manages online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing.
• Works with the wider Business Development team (including Product Managers) to improve customernattraction and retention
• Ensures that events to support acquisition and retention campaigns are executed within budget and as per stated objectives.
• Analyzes campaigns, identifies trends and provides fast, accurate reports: optimizing campaigns
• Manages all media channels both ATL and BTL to ensure optimized use of channels and platforms
• Manages the consolidated media spending across markets and channels to ensure most effective use of funds

Knowledge & Experience

• Bachelors' degree in Marketing, Communications, Public Relations, or other related field required; an advanced degree will be an asset
• 5 to 7 years of work experience in progressively responsible roles in Marketing, Public Relations, and/or Communications
• Experience in digital marketing and online PR in an agency or consumer branding environment will be an asset
• Excellent verbal and written communication skills
• Excellent presentation skills
• Strong analytical skills, numerical skills and a good knowledge of Excel
• Good relationship management skills
• Excellent communication skills, customer care techniques, interpersonal and negotiating skills.
• Very strong time management skills and ability to work with competing deadlines and priorities.
• Leadership qualities with the ability to effect changes.
• Confident and comfortable when working with executives, senior level management, external partners and stakeholders.
• Ability to act with integrity in resolving issues and dealing with confidential matters.
• Ability to work under pressure in a fast-moving environment.

Who We Are

We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands VTR, Flow, Liberty, Más Móvil, BTC, and Cabletica. We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the region.

Why join us

Technology excites us enables us and drives us. We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.

Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws.