Marketing Director: Growth Strategy & Team Leadership

Banenbingo; Amsterdam; Hybrid; EUR 110,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation

Job summary

Making Waves, an ambitious events agency, is seeking a Head of Marketing to lead the marketing strategy and performance across multiple brands. You will drive structure in planning, funnel performance, and cross-brand campaigns while mentoring a team of eight marketing professionals.

The role requires a clear standard of execution, accountability, and a data-driven mindset to grow ticket sales, brand strength, and community engagement.

Qualifications

• 7+ years of experience in marketing (events, entertainment, or agencies is a strong plus).
• Proven experience leading and managing teams.
• Strong strategic thinking and the ability to translate strategy into execution.
• Experience with performance marketing and data-driven marketing (CRM, funnels, analytics).
• Fluent in Dutch and English.

Responsibilities

• Lead the marketing team on a daily basis (8 FTE).
• Bring structure to planning, processes, and collaboration.
• Safeguard quality across all brands and campaigns.
• Support the team’s growth through coaching, feedback, and clear ownership.
• Drive a more data-driven approach to marketing (CRM, campaigns, insights, and learnings).
• Oversee budgets and marketing performance.
• Work closely with management, production, and creative teams.
• Identify bottlenecks and proactively solve problems.
• Report directly to the leadership team.

Skills

Marketing leadership

Team leadership

Strategic thinking

Performance marketing

Data analytics

Dutch/English fluency

Prioritization

Job description

Making Waves, an ambitious events agency, is seeking a Head of Marketing to lead the marketing strategy and performance across multiple brands. You will drive structure in planning, funnel performance, and cross-brand campaigns while mentoring a team of eight marketing professionals.

The role requires a clear standard of execution, accountability, and a data-driven mindset to grow ticket sales, brand strength, and community engagement.