Brand Lead, Consumables - Benelux

PepsiCo Inc.; Breda; On-site; EUR 70,000 - 100,000; Full time

Job summary

PepsiCo Inc. is seeking an Associate Brand Lead for Consumables in the Benelux region.

You will own day-to-day category performance across CO2, Flavors and Bottles, while shaping local go-to-market plans and coordinating campaigns with Brand, Commercial and DX teams across Belgium, Netherlands and Luxembourg. You will drive local campaigns, manage agencies, and ensure messaging is adapted to each Benelux market.

Qualifications

• 5+ years' experience in brand, marketing or category roles within the Benelux market.
• Fluent in English with native-level Dutch; French is a plus.
• Experience managing campaigns, launches or category initiatives across channels.
• Strong commercial mindset and ability to link marketing to business results.
• Proven ability to work cross-functionally with marketing, ecommerce, DX and agency partners.
• Excellent project management and stakeholder management skills.
• Analytical mindset with ability to interpret performance data.
• Experience briefing agencies and supporting campaign development processes.

Responsibilities

• Own end-to-end management of the Benelux Consumables categories (CO2, Flavors, Bottles).
• Lead local go-to-market planning and execution for consumables launches.
• Develop and manage local campaign plans aligned with Benelux priorities.
• Coordinate with agencies and cross-functional teams for campaigns.
• Localize messaging, translations and market communications for Benelux.
• Collaborate with Commercial, DX, Growth, Advocacy and Ecommerce teams.

Skills

Brand & marketing

Dutch & English fluency

Campaign management

Cross-functional collaboration

Strategic thinking

Job description

PepsiCo Inc. is seeking an Associate Brand Lead for Consumables in the Benelux region.

You will own day-to-day category performance across CO2, Flavors and Bottles, while shaping local go-to-market plans and coordinating campaigns with Brand, Commercial and DX teams across Belgium, Netherlands and Luxembourg. You will drive local campaigns, manage agencies, and ensure messaging is adapted to each Benelux market.