Growth & Category Strategy Lead – North Europe

PepsiCo; Breda; On-site; EUR 90,000 - 140,000; Full time

Job summary

SodaStream, part of PepsiCo, seeks a Demand Acceleration Manager to accelerate growth in Northern Europe, focusing on Breda-based operations in the Netherlands. You will shape demand strategies, deepen retailer partnerships, and implement best-in-class store execution across brick-and-mortar and digital channels.

You will lead cross-functional teams with Sales, Trade Marketing and the DX community, leveraging data analytics for precise targeting and continuous improvement.

Qualifications

• Proven experience in commercial strategy, demand generation, or category management.
• Experience in FMCG or consumer goods across multiple markets.
• Expertise in Perfect Store and retail execution.
• Experience using data analytics to drive growth.
• Strong commercial acumen and stakeholder influence.

Responsibilities

• Lead the development and execution of demand acceleration channel strategies to maximize market growth.
• Identify growth opportunities and execution standards to deliver shopper value.
• Leverage analytics to drive targeted, data-driven selling across online and offline channels.
• Define Perfect Store standards and ensure best-in-class in-store and online execution.
• Collaborate with Sales, Trade Marketing, and DX teams to align priorities at local level.
• Foster agile, data-driven decision-making and cross-functional leadership.

Skills

Commercial strategy

Demand generation

Category management

FMCG experience

Retail execution

Data analytics

Stakeholder management

Tools

Excel

Analytics software

Job description

SodaStream, part of PepsiCo, seeks a Demand Acceleration Manager to accelerate growth in Northern Europe, focusing on Breda-based operations in the Netherlands. You will shape demand strategies, deepen retailer partnerships, and implement best-in-class store execution across brick-and-mortar and digital channels.

You will lead cross-functional teams with Sales, Trade Marketing and the DX community, leveraging data analytics for precise targeting and continuous improvement.