Brand Manager - NL Market Lead & Campaign Architect

Everience Benelux; Amsterdam; On-site; EUR 65,000 - 98,000; Full time

Job summary

Everience Benelux is seeking an experienced Brand Manager - Lead NL who can translate a broad brand strategy into locally relevant campaigns and activations for the Dutch market. You will develop long-term initiatives and collaborate with Dutch stakeholders and an international brand team.

You will lead campaigns from strategy to execution, manage budgets and KPIs, and partner with agencies to drive brand awareness and consideration across channels.

Qualifications

• 5-10 years of relevant experience in branding, marketing and campaign management.
• Experience developing and implementing brand campaigns and activations.
• Experience working with creative, media and research agencies.
• Strong stakeholder management skills and the ability to operate at both strategic and operational levels.
• Experience managing budgets, KPIs and campaign performance.
• The ability to connect brand strategy and activation to business challenges, customer perceptions and commercial objectives.
• Experience within a complex international corporate environment is highly desirable.
• Excellent command of Dutch and English.
• Willingness to travel and work from the relevant market and headquarters when required.

Responsibilities

• Develop and implement brand campaigns and activations for the Dutch market.
• Translate the overarching brand strategy into locally relevant plans and activities.
• Use customer insights, brand tracking, competitor research and market trends to optimise campaigns and brand performance.
• Identify brand challenges with internal stakeholders and translate these into clear and actionable plans.
• Lead creative development and production and manage relationships with creative, media and research agencies.
• Manage campaign budgets, KPIs, timelines and performance.
• Present recommendations to senior management and advise stakeholders on brand activation strategy.
• Work closely with Marketing, Communications, Commercial, Legal and other internal functions.
• Contribute to knowledge sharing and the further development of the brand strategy.

Skills

Brand management

Marketing

Campaign management

Stakeholder management

Budget management

KPI tracking

Dutch language

English language

Travel willingness

Education

Marketing/Branding degree

Job description

Everience Benelux is seeking an experienced Brand Manager - Lead NL who can translate a broad brand strategy into locally relevant campaigns and activations for the Dutch market. You will develop long-term initiatives and collaborate with Dutch stakeholders and an international brand team.

You will lead campaigns from strategy to execution, manage budgets and KPIs, and partner with agencies to drive brand awareness and consideration across channels.