RGM Promo Lead – FMCG Analytics & Trade Strategy

PepsiCo Inc.; Utrecht; On-site; EUR 70,000 - 100,000; Full time

Job summary

PepsiCo Inc. in the Netherlands is seeking a data-driven RGM Analyst to lead the promotional and trade-spend agenda for Benelux and NL markets. You will analyze promotions, generate strategy, and partner with sales to deliver insights and governance.

The role requires 5–6 years in FMCG, strong Excel skills, and fluency in English; experience with RGM methods and syndicated data is preferred. A university degree is required.

Qualifications

• University degree in Economics, Finance or Business required.
• 5–6+ years in FMCG and RGM context preferred.
• Strong analytical capabilities and data-driven decision making.

Responsibilities

• Lead promotional analytics and trade spend governance for BNL and NL.
• Develop and communicate promotional insights and strategy with sales teams.
• Integrate internal and external data sources to inform decisions.
• Deliver performance reviews to leadership across BE and NL.
• Maintain promotional guidelines and align with leadership.

Skills

Analytical skills

Data modeling

Excel proficiency

English fluency

RGM knowledge

Sales Finance experience

Cross-functional collaboration

Commercial mindset

Education

Bachelor's degree in Economics/Finance/Business

Tools

Excel

Job description

PepsiCo Inc. in the Netherlands is seeking a data-driven RGM Analyst to lead the promotional and trade-spend agenda for Benelux and NL markets. You will analyze promotions, generate strategy, and partner with sales to deliver insights and governance.

The role requires 5–6 years in FMCG, strong Excel skills, and fluency in English; experience with RGM methods and syndicated data is preferred. A university degree is required.