Category Strategy Intern: Data, Insights & Growth

PepsiCo Inc.; Utrecht; On-site; EUR 5,200 - 7,100; Full time

Benefits offered by this job

Internship compensation 550€/month

Travel reimbursement

Work-from-home toolkit

Job summary

PepsiCo BeNeLux invites interns to shape the future of iconic brands through hands-on data work and market research. You’ll collaborate with Marketing, Sales and Insights, supported by mentorship and a community of peers, while contributing to real projects.

You’ll gain experience with Nielsen and YouGov data, develop insights, and present analyses to Category Managers. The term runs Jan/Feb 2027 through July 2027, with compensation of 550€ per month and travel reimbursement.

Qualifications

• Curious about people, behavior, trends and tools like Excel and AI.
• Not afraid of data and wants to understand what happens behind the numbers.
• Takes initiative and can drive a project independently.
• Strong communicator who presents insights clearly to different teams.
• Structured yet flexible to pace of FMCG.
• English proficiency required.
• Collaborates with Marketing, Sales and Insights; reports to Category Management Lead.
• Studying or recently graduated (≤3 months).

Responsibilities

• Work with Nielsen, YouGov, Albert Heijn & Jumbo data to uncover shopper behavior and market opportunities.
• Analyze customer-specific data and translate insights into clear recommendations.
• Prepare customer meetings with Category Managers — deliver strong analyses and sharp visuals.
• Contribute to improvement projects that make processes smarter, faster, or more innovative.
• Spot trends: stay up-to-date with market developments in categories.
• Experiment with tools, from advanced Excel features to AI-powered insights.
• Conduct deep dives into retailers, perform in-store research, and analyze shopper behavior.

Skills

Curiosity

Data-driven

Initiative

Communication

Structured working

English proficiency

Collaboration (Marketing, Sales, &

Education

Currently studying or recent graduate (≤3 months)

Tools

Excel

AI

Job description

PepsiCo BeNeLux invites interns to shape the future of iconic brands through hands-on data work and market research. You’ll collaborate with Marketing, Sales and Insights, supported by mentorship and a community of peers, while contributing to real projects.

You’ll gain experience with Nielsen and YouGov data, develop insights, and present analyses to Category Managers. The term runs Jan/Feb 2027 through July 2027, with compensation of 550€ per month and travel reimbursement.