Benelux Category Growth Lead – Soft Drinks

Suntory Holdings Limited; Amsterdam; On-site; EUR 70,000 - 95,000; Full time

Job summary

Suntory Holdings Limited in Amsterdam (NL) is seeking a Category Development Manager Benelux to define where we play and how we win in the soft drinks category. You will translate shopper and market insights into clear growth priorities that guide portfolio and investment decisions.

You will lead cross‑functional projects with Commercial Excellence, Marketing, Sales and BI, shaping long‑term strategy and day‑to‑day plans across Belgium and the Netherlands.

Qualifications

• Significant experience within Category Development, Shopper Strategy, Trade Marketing or Commercial Excellence.
• Fluent English. Dutch and/or French would be beneficial.
• Strong analytical judgement with ability to turn insights into recommendations.
• Ability to influence senior stakeholders without direct authority.

Responsibilities

• Shape the Benelux category vision and identify whitespace opportunities across the soft drinks category.
• Build a deep understanding of shopper needs, occasions and paths to purchase.
• Translate opportunities into clear priorities for longer term strategy and annual plans.
• Lead Benelux In & Out agenda and develop business cases for new introductions or removals.
• Influence portfolio, innovation and investments based on category and shopper insights.
• Lead cross functional projects from opportunity identification to recommendation and implementation.
• Collaborate with Commercial Excellence, Marketing, Brand, Customer Category Management, BI, RGM and senior leadership.

Skills

Category Development

Shopper Strategy

Trade Marketing

Commercial Excellence

Project Management

Stakeholder Influence

Job description

Suntory Holdings Limited in Amsterdam (NL) is seeking a Category Development Manager Benelux to define where we play and how we win in the soft drinks category. You will translate shopper and market insights into clear growth priorities that guide portfolio and investment decisions.

You will lead cross‑functional projects with Commercial Excellence, Marketing, Sales and BI, shaping long‑term strategy and day‑to‑day plans across Belgium and the Netherlands.