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SEO & SEM Specialist
Job summary
A marketing firm in Petaling Jaya seeks an SEO and SEM specialist to develop and implement strategies. You will manage technical SEO, conduct A/B testing, and optimize PPC campaigns. Excellent communication skills and a Bachelor’s degree in a relevant field are required. The role offers various benefits including allowances and career development opportunities.
Benefits
Qualifications
- Proven experience in telesales, telemarketing, or customer service.
- Ability to work independently and as part of a team in a fast-paced environment.
Responsibilities
- Develop and implement on-page and off-page SEO strategies.
- Manage technical SEO aspects, including site audits and improvements.
- Monitor and analyze SEO performance and ranking changes.
- Create and optimize pay-per-click (PPC) campaigns.
- Conduct A/B testing for ad copy and landing pages.
- Report on SEM performance metrics.
Skills
Education
Tools
Bachelor’s degree in Marketing, Communications, Media, or a related field (or equivalent experience).
Proven experience in telesales, telemarketing, or customer service.
Excellent communication and interpersonal skills with the ability to build rapport over the phone.
Goal‑driven with a passion for achieving and exceeding targets.
Proficiency in CRM software and MS Office applications.
Strong negotiation and problem‑solving skills.
Ability to work independently and as part of a team in a fast‑paced environment.
Fluency in English and additional language knowledge is advantageous.
Develop and implement on‑page and off‑page SEO strategies.
Manage technical SEO aspects, including site audits, crawl analysis, and site speed improvements.
Monitor, analyze, and report on SEO performance and ranking changes using tools like Google Analytics, SEMrush, and Moz.
Create, manage, and optimize pay‑per‑click (PPC) campaigns across platforms like Google Ads, Bing Ads, and other paid search platforms.
Conduct A/B testing for ad copy, landing pages, and keyword performance.
Monitor budgets, adjust bids, and refine campaigns to maximize ROI and meet business goals.
Report on SEM performance, including CTR, conversion rates, and CPA.
Use analytics platforms to track website and campaign performance.
Develop monthly/quarterly reports on SEO and SEM KPIs and present findings to management.
- Fashion Allowance
- Dental Allowance
- Eye Care Allowance
- Personal Grooming Allowance
- Stress‑Free Leave
- Free Gym Facilities
- Free Swimming Pool Access
- Free Season Pass (Senior)
- Half‑Yearly Learning Trip
- Birthday Leave (2 hours earlier if it’s a family member’s birthday)
- Unclaimed Medical Fee Refund
- 3x Flexible Working Hours per month
- Opportunity to join as a partner in other business fields (e.g., F&B)
- Strong Support from Top Management
- Friendly & Positive Working Environment
- Career Development Opportunities
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.