Wealth Premier VP — Growth, Strategy & Partnerships

Affin Pheim; Malaysia; On-site; MYR 150,000 - 230,000; Full time

Job summary

Affin seeks a senior professional to manage Premier wealth propositions across Consumer Banking and Wealth Management. You will lead development of value propositions, partnerships, and platforms, aligning with Affin Bank’s strategy for Malaysia.

Responsibilities include designing client journeys, marketing support, and driving growth in primary banking across segments with a focus on customer advocacy.

Qualifications

• Bachelor Degree in any relevant courses.
• Have 5 years experience in Wealth Premier.

Responsibilities

• Analyze client needs from internal/external insights, design and launch new value propositions.
• Develop competitive strategy for medium and long term market advantage.
• Provide direction with insights in value propositions, platforms and markets.
• Deploy and implement value proposition and its enablers across the Group.
• Develop marketing and digital banking user experience to support the segment’s propositions.
• Drive wealth growth and customer advocacy within the segment.

Skills

Wealth management

Premier experience

Education

Bachelor Degree

Job description

Affin seeks a senior professional to manage Premier wealth propositions across Consumer Banking and Wealth Management. You will lead development of value propositions, partnerships, and platforms, aligning with Affin Bank’s strategy for Malaysia.

Responsibilities include designing client journeys, marketing support, and driving growth in primary banking across segments with a focus on customer advocacy.