Affluent Banking Lead: Growth & Strategy

Affin Bank Berhad; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Affin Bank is seeking a senior executive to lead the Affluent & Premier Banking segment in Malaysia. The role entails end-to-end responsibility for customer acquisition, relationship deepening, deposit growth, and profitability, with a focus on CASA, FD, TIA and multi-currency portfolios.

You will drive pricing, privileges, and bundled strategies while coordinating with Wealth Banking, Treasury, Digital, and Analytics teams to hit business targets.

Qualifications

• Bachelor's degree in a relevant field.
• Minimum 10 years of experience in Affluent Banking, Premier Banking, Wealth Management, Deposit Products, Segment Management or Retail Banking.
• Strong understanding of CASA, FD, TIA, Multi-Currency products.
• Experience in customer acquisition, portfolio growth and relationship management.
• Strong commercial acumen with ability to manage profitability and business performance.
• Excellent stakeholder management and leadership capabilities.
• Strong analytical, strategic planning and problem-solution skills.
• Ability to lead cross-functional initiatives and drive business transformation.

Responsibilities

• Drive acquisition of new Affluent customers and upgrade eligible customers into Diventium and Invikta segments.
• Grow CASA, FD, TIA, Multi-Currency balances through targeted campaigns and relationship-based propositions.
• Develop and execute segment-specific pricing, privileges, and bundled banking strategies.
• Consolidate external deposits and increase customer share of wallet.
• Drive Fix Deposit & TIA maturity retention, renewal, and balance retention programs.
• Partner with Wealth Banking, Treasury, Branch Network and Digital teams to deliver integrated customer solutions.
• Enhance customer journeys, digital capabilities and proposition competitiveness.
• Monitor segment portfolio performance, profitability, customer engagement and retention.
• Identify growth opportunities through customer analytics and market intelligence.
• Manage overall segment P&L, business targets and strategic initiatives.

Skills

Stakeholder management

Leadership

Analytical thinking

Strategic planning

Problem solving

Cross-functional leadership

Business transformation

Education

Bachelor's degree in Business, Finance, Banking, Economics or related

Job description

Affin Bank is seeking a senior executive to lead the Affluent & Premier Banking segment in Malaysia. The role entails end-to-end responsibility for customer acquisition, relationship deepening, deposit growth, and profitability, with a focus on CASA, FD, TIA and multi-currency portfolios.

You will drive pricing, privileges, and bundled strategies while coordinating with Wealth Banking, Treasury, Digital, and Analytics teams to hit business targets.