Wealth Premier VP: Strategy, Growth & Partnerships

Affin Bank Berhad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Affin Bank Berhad in Kuala Lumpur is seeking a strategic leader to own the Premier wealth proposition across Consumer Banking and Wealth Management. You will partner with marketing, CRM, and distribution to craft value propositions and drive cross-segment partnerships, ensuring the wealth strategy aligns with the bank's customer-centric goals.

The role requires 5 years of Wealth Premier experience and a Bachelor degree, with a track record of developing competitive propositions, managing wealth

Qualifications

• Bachelor Degree in any relevant courses.
• Have 5 years experience in Wealth Premier.

Responsibilities

• Analyze client needs from internal/external insights, design and launch new value propositions (including core enablers and marketing positioning/tool kits).
• Develop competitive strategy (medium term and long term) with a view to continuing Affin Bank market advantage in Malaysia.
• Provide direction with insights in design of value propositions, new platforms and new markets.
• Deploy and implement value proposition and its enablers as designed by Group.
• Play a participating role in supporting Group towards development of new propositions for segments.
• Develop marketing and digital banking user experience to support the segment’s propositions.
• Play a participating role in driving segment proposition’s wealth towards higher levels of customer advocacy.

Skills

Wealth Premier

Education

Bachelor Degree in any relevant courses

Job description

Affin Bank Berhad in Kuala Lumpur is seeking a strategic leader to own the Premier wealth proposition across Consumer Banking and Wealth Management. You will partner with marketing, CRM, and distribution to craft value propositions and drive cross-segment partnerships, ensuring the wealth strategy aligns with the bank's customer-centric goals.

The role requires 5 years of Wealth Premier experience and a Bachelor degree, with a track record of developing competitive propositions, managing wealth