Vice President, Wealth Premier

Affin Bank Berhad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Affin Bank Berhad in Kuala Lumpur is seeking a strategic leader to own the Premier wealth proposition across Consumer Banking and Wealth Management. You will partner with marketing, CRM, and distribution to craft value propositions and drive cross-segment partnerships, ensuring the wealth strategy aligns with the bank's customer-centric goals.

The role requires 5 years of Wealth Premier experience and a Bachelor degree, with a track record of developing competitive propositions, managing wealth

Qualifications

• Bachelor Degree in any relevant courses.
• Have 5 years experience in Wealth Premier.

Responsibilities

• Analyze client needs from internal/external insights, design and launch new value propositions (including core enablers and marketing positioning/tool kits).
• Develop competitive strategy (medium term and long term) with a view to continuing Affin Bank market advantage in Malaysia.
• Provide direction with insights in design of value propositions, new platforms and new markets.
• Deploy and implement value proposition and its enablers as designed by Group.
• Play a participating role in supporting Group towards development of new propositions for segments.
• Develop marketing and digital banking user experience to support the segment’s propositions.
• Play a participating role in driving segment proposition’s wealth towards higher levels of customer advocacy.

Skills

Wealth Premier

Education

Bachelor Degree in any relevant courses

Job description

Create your future with Affin! You too can make a difference. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don’t just stay at the frontier of the industry – you can make a difference too.

JOB SUMMARY

The role has direct accountability for the Premier segment proposition across Consumer Banking and Wealth Management. The Premier segment proposition is a bank proposition within Affin bank and has a key role in Wealth Management strategy. Additionally, the role is also responsible for key Partnerships with service providers for all our customer segments. The role also requires management of SDB/SASDB/ASDL business within the bank. The role will work closely with the Distribution/Channel Head, Digital Leads, Marketing, Customer Relationship Management and other stakeholders to ensure all customer solutions and offers are consistent with Consumer banking strategies.

JOB RESPONSIBILITIES

• Analyze client needs from internal/external insights, design and launch new value propositions (including core enablers and marketing positioning/tool kits).
• Develop competitive strategy (medium term and long term) with a view to continuing Affin Bank market advantage in Malaysia.
• Provide direction with insights in design of value propositions, new platforms and new markets.
• Deploy and implement value proposition and its enablers as designed by Group.
• Play a participating role in supporting Group towards development of new propositions for segments.
• Develop marketing and digital banking user experience to support the segment’s propositions.
• Play a participating role in driving segment proposition’s wealth towards higher levels of customer advocacy.
• Implement acquisition programs with a view towards driving growth, profitability, customer satisfaction and primary banking.
• Develop new leads to achieve business targets (MGM, digital and cross- business partnerships).
• Partner with Marketing to support frontline with marketing tools, pitch-books, scripts and guides.
• Deploy new client journeys across customer milestones including account opening, on-boarding and relationship management.
• Analytically drive management of segment’s wealth portfolios to ensure enhancement of primary banking, deeper product penetration, lower attrition
• Enhance processes to improve service levels and client experience.
• Identify, analyse, develop, organize & track competitive strategies related to SDB/SSDB/ASDL business to increase revenue.

JOB REQUIREMENTS

• Bachelor Degree in any relevant courses.
• Have 5 years experience in Wealth Premier.

People are the heart of AFFIN BANK. We have a positive and supportive environment where we celebrate people’s personal growth and encourage them to be the best versions of themselves, both in the workplace and in their community.

Join AFFIN as we evolve to become a financial institution of the future, embracing innovation and technology to deliver unrivaled customer service.

We're looking for colleagues who share our values and are ready to live them every day.

Explore the exciting opportunities and make a real impact on the future of finance.

Come be a part of our journey today!

"Always About You"

At AFFIN, we strive to always connect and engage with our customers, to understand their changing needs and aspirations better.

It represents our passion and commitment to the community we operate in, enabling us to quickly respond to changes and provide a personalised experience.

At AFFIN, our people are aligned to our values of customer centricity, creativity and value creation.

Our tagline “Always about you”, was crafted to drive loyalty and build our reputation as a creative and innovative financial organisation.

Our people are at the heart of what we do and remain the focus of our customer centric culture.

It’s about the initiatives we take in understanding and prioritising our stakeholders; our customers, employees and shareholders.

As we venture through this metamorphosis journey, we are aware of their ever-changing needs and are embracing the new ways of this digital dimension.

We put our hearts and minds into everything we do, to ensure that everyone we touch, receives unrivalled customer service.