Vice President, Wealth Premier

Affin Pheim; Malaysia; On-site; MYR 150,000 - 230,000; Full time

Job summary

Affin seeks a senior professional to manage Premier wealth propositions across Consumer Banking and Wealth Management. You will lead development of value propositions, partnerships, and platforms, aligning with Affin Bank’s strategy for Malaysia.

Responsibilities include designing client journeys, marketing support, and driving growth in primary banking across segments with a focus on customer advocacy.

Qualifications

• Bachelor Degree in any relevant courses.
• Have 5 years experience in Wealth Premier.

Responsibilities

• Analyze client needs from internal/external insights, design and launch new value propositions.
• Develop competitive strategy for medium and long term market advantage.
• Provide direction with insights in value propositions, platforms and markets.
• Deploy and implement value proposition and its enablers across the Group.
• Develop marketing and digital banking user experience to support the segment’s propositions.
• Drive wealth growth and customer advocacy within the segment.

Skills

Wealth management

Premier experience

Education

Bachelor Degree

Job description

# ****Create your future with Affin! You too can make a difference.****Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don’t just stay at the forefront of the industry – you can make a difference too.**JOB SUMMARY*** The role has direct accountability for the Premier segment proposition across Consumer Banking and Wealth Management. The Premier segment proposition is a bank proposition within Affin bank and has a key role in Wealth Management strategy. Additionally, the role is also responsible for key Partnerships with service providers for all our customer segments. The role also requires management of SDB/SASDB/ASDL business within the bank.* The role will work closely with the Distribution/Channel Head, Digital Leads, Marketing, Customer Relationship Management and other stakeholders to ensure all customer solutions and offers are consistent with Consumer banking strategies.**JOB RESPONSIBILITIES*** Analyze client needs from internal/external insights, design and launch new value propositions (including core enablers and marketing positioning/tool kits).* Develop competitive strategy (medium term and long term) with a view to continuing Affin Bank market advantage in Malaysia.* Provide direction with insights in design of value propositions, new platforms and new markets.* Deploy and implement value proposition and its enablers as designed by Group. Play a participating role in supporting Group towards development of new propositions for segments.* Develop marketing and digital banking user experience to support the segment’s propositions. Play a participating role in driving segment proposition’s wealth towards higher levels of customer advocacy.* Implement acquisition programs with a view towards driving growth, profitability, customer satisfaction and primary banking.* Develop new leads to achieve business targets (MGM, digital and cross- business partnerships).* Partner with Marketing to support frontline with marketing tools, pitch-books, scripts and guides.* Deploy new client journeys across customer milestones including account opening, on-boarding and relationship management.* Analytically drive management of segment’s wealth portfolios to ensure enhancement of primary banking, deeper product penetration, lower attrition* Enhance processes to improve service levels and client experience.* Identify, analyse, develop, organize & track competitive strategies related to SDB/SSDB/ASDL business to increase revenue.**JOB REQUIREMENTS*** Bachelor Degree in any relevant courses* Have 5 years experience in Wealth Premier.