Wealth Premier Executive: Strategy, Growth & Partnerships

AFFIN Group; Kuala Lumpur; On-site; MYR 120,000 - 240,000; Full time

Job summary

AFFIN Group in Malaysia seeks a strategic leader to own the Premier wealth proposition across Consumer Banking and Wealth Management. You will work closely with Distribution/Channel Head, Digital Leads, Marketing, and Customer Relationship Management to ensure offers align with overall banking strategies.

The role also focuses on partnerships with service providers and managing SDB/SASDB/ASDL business within the bank, driving growth, profitability, and superior client experience across segments.

Qualifications

• Bachelor degree in any relevant field.

Responsibilities

• Analyze client needs to design and launch new value propositions and marketing positioning tools.
• Develop medium- and long-term competitive strategy to maintain Affin Bank's market advantage in Malaysia.
• Provide direction with insights for value propositions, platforms, and new markets.
• Deploy value propositions and enablers as designed by Group; support development of new propositions for segments.
• Develop marketing and digital banking user experiences to support segment propositions and wealth growth.
• Implement acquisition programs to drive growth, profitability, and customer satisfaction.
• Develop new leads to achieve business targets across MGM, digital, and cross-business partnerships.
• Collaborate with Marketing to supply frontline with marketing tools, pitch-books, scripts and guides.
• Deploy new client journeys across milestones including account opening and onboarding.
• Analytically drive wealth portfolio management to enhance primary banking and product penetration.
• Enhance processes to improve service levels and client experience.
• Identify and analyze competitive strategies related to SDB/SSDB/ASDL to increase revenue.

Education

Bachelor Degree in any relevant courses

Job description

AFFIN Group in Malaysia seeks a strategic leader to own the Premier wealth proposition across Consumer Banking and Wealth Management. You will work closely with Distribution/Channel Head, Digital Leads, Marketing, and Customer Relationship Management to ensure offers align with overall banking strategies.

The role also focuses on partnerships with service providers and managing SDB/SASDB/ASDL business within the bank, driving growth, profitability, and superior client experience across segments.