Vice President, Wealth Premier

AFFIN Group; Kuala Lumpur; Sur place; MYR 120 000 - 240 000; Plein temps

Résumé du poste

AFFIN Group in Malaysia seeks a strategic leader to own the Premier wealth proposition across Consumer Banking and Wealth Management. You will work closely with Distribution/Channel Head, Digital Leads, Marketing, and Customer Relationship Management to ensure offers align with overall banking strategies.

The role also focuses on partnerships with service providers and managing SDB/SASDB/ASDL business within the bank, driving growth, profitability, and superior client experience across segments.

Qualifications

• Bachelor degree in any relevant field.

Responsabilités

• Analyze client needs to design and launch new value propositions and marketing positioning tools.
• Develop medium- and long-term competitive strategy to maintain Affin Bank's market advantage in Malaysia.
• Provide direction with insights for value propositions, platforms, and new markets.
• Deploy value propositions and enablers as designed by Group; support development of new propositions for segments.
• Develop marketing and digital banking user experiences to support segment propositions and wealth growth.
• Implement acquisition programs to drive growth, profitability, and customer satisfaction.
• Develop new leads to achieve business targets across MGM, digital, and cross-business partnerships.
• Collaborate with Marketing to supply frontline with marketing tools, pitch-books, scripts and guides.
• Deploy new client journeys across milestones including account opening and onboarding.
• Analytically drive wealth portfolio management to enhance primary banking and product penetration.
• Enhance processes to improve service levels and client experience.
• Identify and analyze competitive strategies related to SDB/SSDB/ASDL to increase revenue.

Formation

Bachelor Degree in any relevant courses

Description du poste

Create your future with Affin! You too can make a difference.

Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don’t just stay at the forefront of the industry – you can make a difference too.

JOB SUMMARY

• The role has direct accountability for the Premier segment proposition across Consumer Banking and Wealth Management. The Premier segment proposition is a bank proposition within Affin bank and has a key role in Wealth Management strategy. Additionally, the role is also responsible for key Partnerships with service providers for all our customer segments. The role also requires management of SDB/SASDB/ASDL business within the bank.
• The role will work closely with the Distribution/Channel Head, Digital Leads, Marketing, Customer Relationship Management and other stakeholders to ensure all customer solutions and offers are consistent with Consumer banking strategies.

JOB RESPONSIBILITIES

• Analyze client needs from internal/external insights, design and launch new value propositions (including core enablers and marketing positioning/tool kits).
• Develop competitive strategy (medium term and long term) with a view to continuing Affin Bank market advantage in Malaysia.
• Provide direction with insights in design of value propositions, new platforms and new markets.
• Deploy and implement value proposition and its enablers as designed by Group. Play a participating role in supporting Group towards development of new propositions for segments.
• Develop marketing and digital banking user experience to support the segment’s propositions. Play a participating role in driving segment proposition’s wealth towards higher levels of customer advocacy.
• Implement acquisition programs with a view towards driving growth, profitability, customer satisfaction and primary banking.
• Develop new leads to achieve business targets (MGM, digital and cross- business partnerships).
• Partner with Marketing to support frontline with marketing tools, pitch-books, scripts and guides.
• Deploy new client journeys across customer milestones including account opening, on-boarding and relationship management.
• Analytically drive management of segment’s wealth portfolios to ensure enhancement of primary banking, deeper product penetration, lower attrition
• Enhance processes to improve service levels and client experience.
• Identify, analyse, develop, organize & track competitive strategies related to SDB/SSDB/ASDL business to increase revenue.

JOB REQUIREMENTS

• Bachelor Degree in any relevant courses
• Have 5 years experience in Wealth Premier.