Trade Marketing Executive

ASK Headhunter; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading recruitment agency is looking for a marketing professional in Shah Alam, Malaysia. The role involves executing trade marketing plans, coordinating promotional campaigns, and analyzing sales initiatives. Candidates should have a degree or diploma in Marketing or related fields along with 2-3 years of experience in the FMCG industry. Strong Microsoft skills and the ability to work independently in a fast-paced environment are essential. Occasional travel is required for regional meetings and market visits.

Qualifications

• Minimum 2 - 3 years working experience preferably in an FMCG industry.
• Willing to travel occasionally for regional meetings or activations.
• Possess own transport and valid driving license for store checks, market visits, and event supervision.

Responsibilities

• Execute in-store marketing and visibility activities including product display and shelf branding.
• Design and execute promotional campaigns to boost sales.
• Strengthen strategic partnerships with key retailers and distributors.

Skills

Organisational skills

Microsoft Excel

Microsoft PowerPoint

Communication

Education

Degree or Diploma in Marketing / Business Administration / Commerce / Mass Communication

Job description

Qualifications

• Degree or Diploma in Marketing / Business Administration / Commerce / Mass Communication.
• Minimum 2 - 3 years working experience preferably in an FMCG industry.
• Possess Microsoft business software skills, e.g Ms Excel, Ms Power Point.
• Organised, detailed and able to work independently in a fast-paced environment.
• Willing to travel occasionally for regional meetings or activations.
• Possess own transport and valid driving license — required for store checks, market visits, and event supervision.
• Assist in developing and implementing channel-specific trade marketing plans aligned with brand strategy and sales targets.
• Translate marketing objectives into retail executions (promotions, display programs, visibility drives).
• Manage annual trade calendar and ensure timely execution.

Retail and Channel Management

• Execute in-store marketing and visibility activities including product display, POSM setup, and shelf branding.
• Coordinate product sampling, roadshows, and trade events to drive shopper trial.
• Collaborate with Sales team to secure secondary displays and retail space.

Promotion Planning and Execution

• Design and execute promotional campaigns such as discounts, special packaging, and advertisements to boost sales.
• Collaborate with the marketing team to optimize visual merchandising and messaging at point of sale.

Partnership and Alliance Building

• Strengthen strategic partnerships with key retailers and distributors to maximize product placement and sales performance.
• Prepare commercial proposals and presentations tailored to retail and distributor partners.

Sales Analysis and Reporting

• Monitor and analyze the effectiveness of trade marketing initiatives and their impact on sales growth.
• Provide regular reports to HOD with insights and recommendations for improvement

POSM & Visibility

• Adapt brand key visual, with studio brief into channel-specific (standees, cashier top, GE, mailer etc), offline and trade online requirements.
• Manage production, distribution and trade-related compliance.